Find the right fit

Where to Start

Three contractor marketing programs. One starting point. All built for contractors.

Every contractor I work with is in a different place. Some need a stronger foundation first. Some need leads moving faster. Some want the whole system working together.

These three contractor marketing programs are built around those three situations. The right one depends on where you are right now, not where a generic package says you should be.

Not sure which one fits? That is what the 15-minute call is for. I will tell you straight which path makes the most sense, or whether something else should happen first.

Let's Talk (15 Minutes)

The three programs

Which situation sounds like yours?

Read through the three programs below. Each one is built for a specific situation. The right fit usually becomes clear quickly.

Steady local growth

No ads

Built to Grow

For contractors who need a stronger website and want to show up consistently in the areas they serve. No ads. Growth comes from local SEO, a presence that builds over time and doesn't stop working when a budget does.

◆ Custom website build or rebuild
◆ GBP optimization and posts
◆ New pages over time

◆ Local SEO improvements
◆ Google reviews support
◆ Monthly reporting and strategy

$1,495 setup

$2,195/month

6-month minimum

See Built to Grow →

Right fit if: your website isn't doing enough and you want visibility that builds over time without running ads.

Faster leads

Includes Google Ads

Built to Convert

For contractors who need leads moving sooner and understand that the setup underneath the ads is what makes them work. A stronger website, Google Ads built around high-intent searches, a dedicated landing page, and the trust pieces in place so when someone clicks, the business behind the ad holds up.

◆ Custom website build or rebuild
◆ 1 dedicated landing page
◆ GBP optimization and posts

◆ Google Ads setup and management
◆ Conversion tracking
◆ Google reviews support

$1,495 setup

$2,395/month

6-month minimum - ·ad spend direct to Google

See Built to Convert →

Right fit if: you need leads sooner and want Google Ads done properly on top of a website built to convert them.

Faster leads

SEO + Ads + follow-up

Built to Scale

For contractors who are done fixing one thing at a time. Your website, local visibility, Google Ads, and follow-up working as one system. Local SEO building over time while ads bring in leads faster. Follow-up automation tightening what happens after the lead comes in.

◆ Custom website build or rebuild
◆ Google Ads setup and management
◆ GBP optimization and posts
◆ Conversion tracking
◆ Monthly reporting and strategy

◆ Local SEO improvements
◆ 1 dedicated landing page
◆ Google reviews support
◆ Follow-up automation

$1,995 setup

$3,495/month

6-month minimum - ·ad spend direct to Google

See Built to Scale →

Right fit if: you want the whole system working together, visibility, leads, and follow-up...not just one piece of it.

Not sure where to start?

Here is how to think about it

Built to Grow

Your website is weak and you want to show up better locally. You are not in a rush for leads and you don't want to run ads yet.

Built to Convert

You need leads sooner. You want Google Ads done properly on top of a website that can actually support them.

Built to Scale

Things are messy behind the scenes, tracking broken, GBP neglected, old agency work that made things worse. Fix it first before building anything new on top of it.

Kickstart Cleanup

Things are messy behind the scenes, tracking broken, GBP neglected, old agency work that made things worse. Fix it first before building anything new on top of it.

If you are still not sure, just book the call. We will figure it out.

Common questions

Questions worth answering

Do all three programs include a website?

Yes. Every program starts with a custom website build or rebuild. The website is the foundation everything else runs on. I don't add local SEO or Google Ads on top of a weak website, it costs more and delivers less.

What if I only want one specific thing fixed?

The individual services...Foundation, Framework, Framework Plus, Lead Engine, and Toolbox, are available as standalone services. You can find those in the footer. That said, the programs are built the way they are because the pieces work better together than on their own.

What if I only want one specific thing fixed?

That is what the 15-minute call is for. Tell me your trade, your service area, and what you have tried. I will tell you straight which path makes the most sense, or whether something else should happen first.

What is the difference between Built to Grow and Built to Convert?

Both include a stronger website, GBP work, and reviews support. Built to Grow grows through local SEO, visibility that builds over time. Built to Convert grows through Google Ads, paid traffic sent to a website and landing page built to convert it. The difference is the growth engine and how fast you need results.

What if things are too messy to start a program right now?

That is what Kickstart Cleanup is for. It is a one-time reset that fixes the priority issues, cleans up the weak spots, and gives you a clear next step before anything bigger gets built on top of it.

Ready to figure out where to start?

Not sure which program fits where you are right now?

Most contractors I talk to already know something isn't working. They just aren't sure what to fix first.
That is what the call is for.

Let's Talk (15 Minutes)