I grew up in the trades. Marketing is what I do. Roofing contractors are who I built this for.
My dad ran a tool and die shop with over 200 employees. My husband is in the trades. My three sons are a carpenter, an electrician, and a plumber. Most of our friends are tradespeople.
Roofing is one of those trades where the phone either rings or it doesn't. When the weather turns and everyone needs a roofer at once, the calls go to whoever shows up first online. When it's slow, the contractors who built a solid presence keep their crew busy. The ones who didn't are wondering where the next job is coming from.
Roofing contractors who show up online when it matters get the jobs. The ones who don't are waiting for the phone to ring.
Most roofing contractors rely on referrals and word of mouth. That works until it doesn't. When someone needs a roofer and doesn't have a referral, they go straight to Google. If you're not showing up in your area with a website that holds up and a GBP that's set up properly, that job goes to someone else. I'm here to make sure that doesn't keep happening.
What I know about roofing contractors
Roofing is feast or famine. A bad storm brings more calls than you can handle. A quiet stretch and the crew is standing around. The contractors who come out ahead in the slow periods are the ones who built their visibility before they needed it. That's not luck. That's what consistent marketing does over time.
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Sons in the trades. Carpenter, electrician, plumber.
200+
Employees in my dad's shop at its peak.
100%
Focused on contractors. No other industries.
What makes this different
Not another agency that figured out trades was a good market
There's a difference between someone who markets to contractors and someone who understands the trades. Here's what that looks like in practice.
No BS, no overselling
I tell you what your online presence is doing and what it's costing you. If something needs to change I'll say so before you spend money on it, not after.
Real timelines
The best time to build your online presence is before you need it. SEO takes time. Ads can move faster but only when the setup is right. I'll tell you what's realistic for where you're starting.
You deal with me directly
No account managers, no handoffs. You deal with me directly. I know your business, your service area, and the kind of work you want more of.
Local and specific
When someone in your area needs a roofer and goes to Google, you need to be there. We make sure your GBP and your website are set up to capture that search before a competitor does.
What I typically see
The stuff that's quietly costing roofing contractors jobs
You don't always know what you're missing online because you're busy on the tools. Here's what I see most often when I look at a roofing contractor's setup.
◆ A website that looks dated, loads slowly, or doesn't clearly show the roofing services and areas you cover ◆ A Google Business Profile that's incomplete, not verified, or missing the towns and areas you work in ◆ No consistent way to show up when someone in your area searches for a roofer, so competitors get the call instead ◆ Reviews that exist but aren't being used to build the kind of trust someone needs before letting a contractor on their roof ◆ Nothing that separates you from the next roofing contractor on the list when someone is comparing options online
Who this is for
The right fit matters as much to me as it does to you
Good Fit
2 or more employees, 3 or more years in business
Wants to keep the crew busy year round, not just when the weather forces calls in
Wants better leads, not just more leads
Ready to invest in marketing that works
Wants a real partner, not a vendor
Not the right fit
Looking for the cheapest option
Expecting results in 30 days
Wants to micromanage the process
Wants guarantees nobody can honestly make
Where to start
Three programs, depending on where you are right now
Every program starts with a website that works and a GBP that's set up properly. From there it depends on how fast you want to move and what you need most.
Built to Grow
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$2,195
/month + $1,495 setup
Website, local SEO, GBP optimisation, Google reviews support. For roofing contractors that need to get found and build from there.
Built to Convert
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$2,395
/month + $1,495 setup
Website, Google Ads, GBP, dedicated landing page. For roofing contractors ready to run ads alongside solid local visibility.
Built to Scale
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$3,495
/month + $1,995 setup
Everything running together. SEO, ads, automation, reporting. For roofing contractors that want the full picture.
Six-month minimum on all programs. Ad spend goes directly to Google, not through us. Not ready for a full program? The Kickstart Cleanup ($1,500 flat) is a one-time reset that gets your foundations right. All prices in CAD.
You show up when someone in your area searches for a roofer. Not just when they already know your name.
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The slow periods hurt less because you've built a steady flow of leads that doesn't depend on the weather or word of mouth alone.
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Your website and GBP back up your reputation. When someone checks you out before calling, what they find gives them a reason to pick you.
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You stop relying entirely on referrals and word of mouth. Those still matter but now you have something working alongside them.
FAQ
Questions roofing contractors ask
I get enough work from referrals. Do I really need marketing?
Referrals are great until they dry up. Roofing is seasonal and weather-driven. The contractors who stay busy through the slow periods are the ones who built visibility before they needed it. Marketing is what keeps the phone ringing when referrals aren't enough on their own.
How long before I see results?
It depends where you're starting and which program you're on. SEO builds over time. Google Ads can move faster but only if the setup is right. I'll tell you what's realistic for your specific situation before we start.
Do you work with roofing contractors outside Barrie?
Yes. Everything is done online and I work with contractors across Canada.
I've been burned by an agency before. How is this different?
I get it, and I'm not going to tell you what you want to hear just to close you. I don't overpromise, I don't use vague reporting to hide poor results, and I work with a small number of clients so you get attention. If we're not a good fit, I'll say that too.
Ready to get the right calls coming in?
Let's talk about what's getting in the way.
Book a call. We'll go through your website, your GBP, and how you're showing up when someone in your area searches for a roofer. You'll walk away knowing what's working, what isn't, and what's worth fixing first. No pitch. No pressure.
