For contractors who are tired of losing good people to companies that look better online.
Finding skilled tradespeople is hard enough. Losing them to a competitor because your online presence looks thin, outdated, or unprofessional is a different problem, and a fixable one.
Built to Hire is for contractors who want to look like the kind of company good tradespeople actually want to work for. A careers page. A proper job application. Job postings that attract the right people. An about page and team page that show the business you've actually built.
This is where most contractors lose good people before they even apply.
A tradesperson hears about an opening. They look you up.
Your website hasn't been updated in three years. Your careers page doesn't exist or looks like an afterthought. Your about page says almost nothing about what it's actually like to work there. Your GBP has no photos, no posts, nothing that tells them what kind of company you are.
Your website hasn't been updated in years. It doesn't reflect the business you've built.
Your careers page doesn't exist or looks like an afterthought.
Your about page says almost nothing about what it's actually like to work there.
Your GBP has no photos, no posts, nothing that tells them what kind of company you are.
So they keep scrolling and find someone who looks more established. The work might be better. The culture might be better. The pay might be better. They will never know, because online you didn't look like the right fit. That is what Built to Hire is designed to fix.
Who this is for
This is the right fit if...
Built to Hire is for established contractors who do good work and run a solid operation, but online, that doesn't come through when someone is deciding whether to apply.
You are struggling to attract skilled tradespeople consistently
Your careers page is thin, outdated, or doesn't exist
You don't have a proper online job application process
Good candidates look you up and don't apply, and you suspect your online presence is part of why
Your about and team pages don't reflect the company you've actually built
You want your job postings to actually stand out on Indeed and other job sites
If that sounds like where you are Built to Hire is likely the right fit.
If you need marketing help instead Where to Start will point you in the right direction.
What's included...and what each piece does
Everything in Built to Hire
A Careers Page That Sells the Job
Most contractor careers pages say very little beyond “send us your resume.”
Yours will give candidates a clear picture of what it is really like to work for your company, including:
◆ What the work looks like day to day ◆ What you offer beyond a paycheque ◆ Why your current team stays ◆ What makes your company different ◆ Why a good candidate should choose you over the company down the road
Good people want more than a list of job requirements. They want to know whether they can see themselves working there.
An Application Process That Makes It Easy to Apply
If your application process is simply “email us your resume,” you may be losing good candidates before they ever reach out.
A proper online application form makes it easy for interested people to apply as soon as they are ready.
◆ Built directly into your website ◆ Simple to complete on a phone or computer ◆ Easy for candidates to find ◆ Designed to collect the information you actually need ◆ No hunting for an email address or wondering what to send
The easier it is to apply, the more likely the right person is to follow through.
Job Postings That Give People a Reason to Apply
Most contractor job postings are little more than a list of requirements.
They tell people what they need to bring, but not why they should want the job.
Your job postings will be written to attract the kind of people you actually want to hire, with:
◆ The right tone for your company ◆ A clear picture of the role ◆ Details that matter to good candidates ◆ A reason to choose your company ◆ A strong, straightforward reason to apply
Each posting will be ready to use on Indeed, LinkedIn, or wherever you advertise your open positions.
An About Page That Shows Who They’d Be Working For
A good tradesperson is not only looking at the job. They are also looking at the company behind it.
Your About page will help candidates understand:
◆ Who they would be working for ◆ What your company stands for ◆ How long you have been in business ◆ What the team and work environment are like ◆ What makes your company a place worth joining
It will be written and structured to sound like a real company with real people, not a generic corporate description.
A Team Page That Brings Your Culture to Life
People want to work with people they respect and can see themselves working alongside.
A team page introduces candidates to your crew and shows them:
◆ Who makes up your team ◆ What each person does ◆ How long they have been with the company ◆ The experience they bring ◆ The people and personalities behind the business
Seeing the real people they would be working with can tell a candidate more about your company culture than another paragraph of corporate copy.
The outcome
What changes when your online presence actually reflects your company
When the right pieces are in place, the right people start showing up. Not just more applicants. Better ones. Tradespeople who looked you up, liked what they saw, and decided you were worth applying to.
This is not a recruiting agency. It is making sure that when the right tradesperson looks you up, what they find makes them want to work for you.
⬤ Your careers page tells the real story of what it's like to work there
⬤ Your job postings attract the right candidates instead of anyone who needs a job
⬤ Your application process is clean so good candidates don't drop off
⬤ Your about and team pages show the company you've actually built
⬤ You stop losing good people to competitors who just look better online
⬤ One project. Clear scope. You own everything when it's done.
The investment
Built to Hire is a one-time flat project.
A trades recruiter charges $3,000 to $8,000 per hire. Built to Hire is $2,500 CAD, flat, and you own everything when it's done. One good hire pays for this project many times over. Scope is confirmed before anything starts. No surprises.
Full project, one-time payment
$2,500
CAD, no retainer
Additional job postings
$200
CAD each, after the first
What that covers:
◆ Careers page ◆ Online job application form ◆ 1 job posting ◆ About page
◆ Team page ◆ All prices in CAD ◆ You own everything when the project is done
Tell me what you need. I will tell you what makes sense to tackle first and what it will cost before anything starts. No surprises.
Not sure if Built to Hire is the right fit? That is what the 15-minute call is for. If something else makes more sense, I will tell you.
Mostly, yes. The website is where most candidates form their first impression of your company. Getting that right is the priority. Job posting copy for Indeed and other job sites is also included if needed.
Do I need to already have a careers page?
No. Most contractors I work with don't have one at all, or have something that isn't doing the job. We build it properly from scratch.
What if I already have an about page?
We will look at what you have and either improve it significantly or rebuild it. If it's not telling the right story it needs to be fixed.
Does this include ongoing work?
No. Built to Hire is a one-time project. Once the pages are built and the job postings are written, they are yours to use. If you need updates down the road that is a separate conversation.
How is this different from a recruiter?
A recruiter finds candidates for you. Built to Hire makes sure that when candidates find you, what they see makes them want to apply. Different problem. Different solution.
Can I just get one or two pieces instead of the full project?
Yes. The scope is confirmed before anything starts. If you only need the careers page and job posting right now, we can work from there. Just tell me what you need on the call.
If good tradespeople are hard to find, make sure you're not making it harder
Most contractors aren't losing candidates because of pay or the work itself. They're losing them because online the company doesn't look like the right fit.
Built to Hire fixes that. I'll look at what you have, tell you what's getting in the way, and give you a straight answer on what needs to change.
