For contractors who are tired of losing good people to companies that look better online.
Finding skilled tradespeople is hard enough. Losing them to a competitor because your online presence looks thin, outdated, or unprofessional is a different problem, and a fixable one.
Built to Hire is for contractors who want to look like the kind of company good tradespeople actually want to work for. A careers page. A proper job application. Job postings that attract the right people. An about page and team page that show the business you've actually built.
This is where most contractors lose good people before they even apply.
A tradesperson hears about an opening. They look you up.
Your website hasn't been updated in three years. Your careers page doesn't exist or looks like an afterthought. Your about page says almost nothing about what it's actually like to work there. Your GBP has no photos, no posts, nothing that tells them what kind of company you are.
Your website hasn't been updated in years. It doesn't reflect the business you've built.
Your careers page doesn't exist or looks like an afterthought.
Your about page says almost nothing about what it's actually like to work there.
Your GBP has no photos, no posts, nothing that tells them what kind of company you are.
So they keep scrolling and find someone who looks more established. The work might be better. The culture might be better. The pay might be better. They will never know, because online you didn't look like the right fit. That is what Built to Hire is designed to fix.
Who this is for
This is the right fit if...
Built to Hire is for established contractors who do good work and run a solid operation, but online, that doesn't come through when someone is deciding whether to apply.
You are struggling to attract skilled tradespeople consistently
Your careers page is thin, outdated, or doesn't exist
You don't have a proper online job application process
Good candidates look you up and don't apply, and you suspect your online presence is part of why
Your about and team pages don't reflect the company you've actually built
You want your job postings to actually stand out on Indeed and other job sites
If that sounds like where you are Built to Hire is likely the right fit.
If you need marketing help instead Where to Start will point you in the right direction.
What's included...and what each piece does
Everything in Built to Hire
Careers page
Most contractor careers pages are an afterthought. A paragraph and a generic send us your resume form. That tells a candidate nothing about what it's actually like to work there. Your careers page gets built properly. What the work looks like day to day. What you offer beyond a paycheque. Why your team stays. Why good people should choose you over the company down the road.
Online job application form
If your application process is email us your resume, you're losing candidates who are ready to apply right now but won't bother hunting for an email address. A proper online application form makes it easy for the right people to raise their hand. Clean. Simple. Built into your website.
Job posting copy
Most contractor job postings list requirements and nothing else. No reason to want the job. No sense of what the company is actually like. Your job postings get written to appeal to the kind of person you actually want to hire, with the right tone, the right detail, and the right reason to apply. Ready to go on Indeed, LinkedIn, or wherever you post.
About page
A tradesperson checking you out wants to know who they'd be working for. What the company stands for. How long you've been around. What the team is like. Your about page gets written and structured to answer those questions in a way that sounds like a real company that real people actually work for.
Team page
People want to work with people they respect. A team page that shows your crew, who they are, what they do, how long they've been with you, tells a candidate more about your culture than any paragraph of copy ever could.
The outcome
What changes when your online presence actually reflects your company
When the right pieces are in place, the right people start showing up. Not just more applicants. Better ones. Tradespeople who looked you up, liked what they saw, and decided you were worth applying to.
This is not a recruiting agency. It is making sure that when the right tradesperson looks you up, what they find makes them want to work for you.
⬤ Your careers page tells the real story of what it's like to work there
⬤ Your job postings attract the right candidates instead of anyone who needs a job
⬤ Your application process is clean so good candidates don't drop off
⬤ Your about and team pages show the company you've actually built
⬤ You stop losing good people to competitors who just look better online
⬤ One project. Clear scope. You own everything when it's done.
The investment
Built to Hire is a one-time flat project.
A trades recruiter charges $3,000 to $8,000 per hire. Built to Hire is $2,500 CAD, flat, and you own everything when it's done. One good hire pays for this project many times over. Scope is confirmed before anything starts. No surprises.
Full project, one-time payment
$2,500
CAD, no retainer
Additional job postings
$200
CAD each, after the first
What that covers:
◆ Careers page ◆ Online job application form ◆ 1 job posting ◆ About page
◆ Team page ◆ All prices in CAD ◆ You own everything when the project is done
Tell me what you need. I will tell you what makes sense to tackle first and what it will cost before anything starts. No surprises.
Not sure if Built to Hire is the right fit? That is what the 15-minute call is for. If something else makes more sense, I will tell you.
Mostly, yes. The website is where most candidates form their first impression of your company. Getting that right is the priority. Job posting copy for Indeed and other job sites is also included if needed.
Do I need to already have a careers page?
No. Most contractors I work with don't have one at all, or have something that isn't doing the job. We build it properly from scratch.
What if I already have an about page?
We will look at what you have and either improve it significantly or rebuild it. If it's not telling the right story it needs to be fixed.
Does this include ongoing work?
No. Built to Hire is a one-time project. Once the pages are built and the job postings are written, they are yours to use. If you need updates down the road that is a separate conversation.
How is this different from a recruiter?
A recruiter finds candidates for you. Built to Hire makes sure that when candidates find you, what they see makes them want to apply. Different problem. Different solution.
Can I just get one or two pieces instead of the full project?
Yes. The scope is confirmed before anything starts. If you only need the careers page and job posting right now, we can work from there. Just tell me what you need on the call.
If good tradespeople are hard to find, make sure you're not making it harder
Most contractors aren't losing candidates because of pay or the work itself. They're losing them because online the company doesn't look like the right fit.
Built to Hire fixes that. I'll look at what you have, tell you what's getting in the way, and give you a straight answer on what needs to change.
