I grew up in the trades. Marketing is what I do. Paving companies are who I built this for.
My dad ran a tool and die shop with over 200 employees. My husband is in the trades. My three sons are a carpenter, an electrician, and a plumber. Most of our friends are tradespeople.
I didn't land in contractor marketing because it looked like a good niche. I've been in this world my whole life. I know how a trades business actually runs, what the pressure feels like, and what it takes to grow one without getting burned by people who just talk a good game.
I've worked with paving companies. I know the difference between getting leads and being ready to close them.
Most marketing people hand you leads and call it done. What I've seen working with paving companies is that leads are only part of it. The sales side matters just as much. A paving company with good marketing and the wrong person on the phone is still going to struggle. I understand that because I've seen it up close.
Why this is different
I'm currently building out 15 location pages for a paving company so they show up in the specific towns they actually service, not just the city where their office is. He's already referred me to another paving company. That's the kind of relationship I'm here to build.
3
Sons in the trades. Carpenter, electrician, plumber.
200+
Employees in my dad's shop at its peak.
100%
Focused on contractors. No other industries.
What makes this different
Not another agency that figured out trades was a good market
There's a difference between someone who markets to contractors and someone who actually knows the trades. Here's what that looks like in practice.
No BS, no overselling
I don't dress things up. I tell you what's working, what isn't, and what needs to change. You've dealt with enough people who oversell. I'm not one of them.
Real timelines
SEO takes time. Ads can move faster but only if the setup is right. If someone's promising you top of Google in 30 days without heavy ad spend, that's a red flag. I'll tell you what's actually realistic for your situation.
Small companies, real relationships
I work with smaller trades businesses where there's a real owner to talk to. You'll deal with me directly, not a junior person who barely knows your file.
Local and specific
Everything we do is aimed at getting you found by the right people in the right area. Not vanity traffic. Not clicks from three provinces over. Calls from people ready to hire a paving company
What I typically see
The stuff that's quietly costing paving companies jobs
You don't always know what you're missing online because you're busy running a business. Here's what I see most often when I look at a paving company's setup.
◆ A website that hasn't kept up with how the business has changed, still selling the old version of what you do ◆ A Google Business Profile that's incomplete, incorrect, or not showing up in the right service areas ◆ No consistent way to show up when someone nearby searches for paving, so competitors get the call instead ◆ Leads that are all over the place, price shoppers, wrong location, wrong job size ◆ Nothing online that gives someone a real reason to call you over the next paving company on the list
Who this is for
The right fit matters as much to me as it does to you
Good Fit
2 or more employees, 3 or more years in business
Wants better leads, not just more leads
Wants to be selective about the jobs they take
Ready to invest in marketing that actually works
Wants a real partner, not a vendor
Not the right fit
Looking for the cheapest option
Expecting results in 30 days
Wants to micromanage the process
Wants guarantees nobody can honestly make
Where to start
Three programs, depending on where you are right now
Every program starts with a website that actually works and a GBP that's set up properly. From there it depends on how fast you want to move and what you need most.
Built to Grow
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$2,195
/month + $1,495 setup
Website, local SEO, GBP optimisation, Google reviews support. For companies that need to get found and build from there.
Built to Convert
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$2,395
/month + $1,495 setup
Website, Google Ads, GBP, dedicated landing page. For companies ready to run ads alongside solid local visibility.
Built to Scale
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$3,495
/month + $1,995 setup
Everything running together. SEO, ads, automation, reporting. For companies that want the full picture.
Six-month minimum on all programs. Ad spend goes directly to Google, not through us. Not ready for a full program? The Kickstart Cleanup ($1,500 flat) is a one-time reset that gets your foundations right. All prices in CAD.
You start getting calls from people in your area who are ready to hire, not people shopping price or outside your service area.
02
Your website reflects the company you actually are now, not the one you were three years ago when you last updated it.
03
When someone gets a referral and checks you out online, what they find backs up the recommendation instead of making them second-guess it.
04
You stop chasing every job because you have enough coming in to be selective about the ones worth taking.
FAQ
Questions paving companies actually ask
How long before I see results?
It depends where you're starting and which program you're on. SEO takes time. Google Ads can move faster, but only if the targeting and setup are right. If someone's promising you results in 30 days without heavy ad spend, that's a red flag. I'll tell you what's realistic for your specific situation before we start.
My website is old but it still gets me some work. Do I need to rebuild it?
Old and working aren't the same thing. A site that loads doesn't mean it's turning visitors into calls or accurately representing the company you are today. I'll look at what you've got and tell you honestly whether it's worth fixing or whether a rebuild makes more sense.
Do you work with paving companies outside Barrie?
Yes. Everything is done online and I work with contractors across Canada.
I've been burned by an agency before. How is this different?
I get it, and I'm not going to tell you what you want to hear just to close you. I don't overpromise, I don't use vague reporting to hide poor results, and I work with a small number of clients so you actually get attention. If we're not a good fit, I'll tell you that too.
Ready to get the right calls coming in?
Let's talk about where you're at and what's actually getting in the way.
Book a call. We'll go through your website, your GBP, and your local visibility. You'll walk away knowing what's working, what isn't, and what's worth fixing first. No pitch. No pressure.
