I grew up in the trades. Marketing is what I do. Home builders are who I built this for.
My dad ran a tool and die shop with over 200 employees. My husband is in the trades. My three sons are a carpenter, an electrician, and a plumber. Most of our friends are tradespeople.
My son is a carpenter. He spent years on new home builds, including a 25,000 square foot custom home. I've watched what it takes to deliver at that level. I understand the scale, the coordination, the pressure of timelines, and the kind of reputation it takes to keep building at the level you've worked to reach.
My son helped build a 25,000 square foot home. I know what this trade looks like from the inside.
I also spent four years doing website work for a marketing agency that worked exclusively with home builders. I've seen how home builder marketing is done well and how it gets done badly. A home builder's online presence has to work on two levels. It has to attract the right clients and it has to hold up when those clients vet you before they commit to one of the biggest purchases of their lives.
What I know about home builders
Building a home is the biggest financial decision most people ever make. They do months of research before they call anyone. Your website, your portfolio, your reviews, and your GBP are all being evaluated long before you ever speak to a potential client. If any part of that picture doesn't hold up, they move on quietly and you never know it happened.
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Sons in the trades. Carpenter, electrician, plumber.
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Years doing website work for a home builder marketing agency.
100%
Focused on contractors. No other industries.
What makes this different
Not another agency that figured out trades was a good market
There's a difference between someone who markets to contractors and someone who understands the trades. Here's what that looks like in practice.
No BS, no overselling
I tell you what your online presence is doing and what it's costing you. If something needs to change I'll say so before you spend money on it, not after.
Real timelines
Home building is a long sales cycle. Clients research for months before they call. SEO and a strong online presence build over time and that's exactly what home builder marketing needs to do.
You deal with me directly
No account managers, no handoffs. You deal with me directly. I know your business, your builds, and the kind of clients you want to attract.
Local and specific
People looking to build a home search locally. They want to see builds in their area, a portfolio that reflects the quality they expect, and a builder they can check out before they ever make contact.
What I typically see
The stuff that's quietly costing home builders clients
Potential clients are researching you for months before they reach out. Here's what I see most often when I look at a home builder's setup.
◆ A website with outdated photos or no portfolio, so potential clients can't see the quality and scale of what you build ◆ No clear way to show the range of homes you build, custom, semi-custom, spec homes, so the right clients don't know if you're a fit ◆ A Google Business Profile that's incomplete or not set up for the areas where you build ◆ Reviews and testimonials that exist but aren't being used to build the confidence a client needs before committing to a build ◆ Nothing online that communicates the standard of your work or separates you from the next home builder in your area
Who this is for
The right fit matters as much to me as it does to you
Good Fit
2 or more employees, 3 or more years in business
Wants to attract better clients and build a pipeline of the right projects
Wants a website and online presence that matches the quality of their builds
Ready to invest in marketing that works
Wants a real partner, not a vendor
Not the right fit
Looking for the cheapest option
Expecting results in 30 days
Wants to micromanage the process
Wants guarantees nobody can honestly make
Where to start
Three programs, depending on where you are right now
Every program starts with a website that works and a GBP that's set up properly. From there it depends on how fast you want to move and what you need most.
Built to Grow
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$2,195
/month + $1,495 setup
Website, local SEO, GBP optimisation, Google reviews support. For home builders that need their online presence to match the quality of their work.
Built to Convert
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$2,395
/month + $1,495 setup
Website, Google Ads, GBP, dedicated landing page. For home builders ready to run ads alongside a strong local presence.
Built to Scale
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$3,495
/month + $1,995 setup
Everything running together. SEO, ads, automation, reporting. For home builders that want the full picture.
Six-month minimum on all programs. Ad spend goes directly to Google, not through us. Not ready for a full program? The Kickstart Cleanup ($1,500 flat) is a one-time reset that gets your foundations right. All prices in CAD.
Your website shows the quality and scale of what you build. Potential clients researching you for months see exactly what they need to see to keep you on their shortlist.
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You show up when someone in your area searches for a home builder. Not just when they already know your name.
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Your reviews and portfolio give potential clients the confidence to reach out. The vetting process works in your favour instead of against you.
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You build a pipeline of the right clients, people who understand the value of what you do and aren't just looking for the cheapest builder on the list.
FAQ
Questions home builders ask
Most of my clients come from referrals. Do I need marketing?
Referrals are valuable but every referred client checks you out online before they call. Building a home is one of the biggest decisions of their life. If your website and online presence don't back up the recommendation, you can lose the project before you've even had a conversation. Marketing protects the referrals you already have and builds a pipeline beyond them.
How long before I see results?
Home building is a long sales cycle. Clients research for months before they reach out. SEO and a strong online presence build over time, which is exactly what home builder marketing needs to do. I'll tell you what's realistic for your situation before we start.
Do you work with home builders outside Barrie?
Yes. Everything is done online and I work with contractors across Canada.
My website has photos of our builds. Isn't that enough?
Photos help but they don't do the full job on their own. A website needs to clearly show what you build, where you build, what the process looks like, and why someone should choose you. It also needs to be set up properly so Google knows what you do and where you do it. Photos without the right content and SEO behind them are just pretty pictures.
Ready to get the right calls coming in?
Let's talk about what's getting in the way.
Book a call. We'll go through your website, your portfolio, your GBP, and how you're showing up to the clients who are researching you right now. You'll walk away knowing what's working, what isn't, and what's worth fixing first. No pitch. No pressure.
