I grew up in the trades. Marketing is what I do. Electricians are who I built this for.
My dad ran a tool and die shop with over 200 employees. My husband is in the trades. My three sons are a carpenter, an electrician, and a plumber. Most of our friends are tradespeople.
One of my sons is an electrician. So are some of his friends. I know this trade from the inside, not from reading about it. I know the licensing, the inspections, the residential and commercial split, and what it takes to build a reputation in a trade where one bad review can cost you more than most people realise.
My son is an electrician. So are some of his friends. This isn't a niche I stumbled into.
I've watched my son build his career in this trade. Some of his friends are electricians too. I understand the difference between residential and commercial work, what licencing means for how a business presents itself, and why reputation matters more in electrical than in almost any other trade. When an electrician's online presence isn't working, I know exactly what to look for.
What I know about electricians
Electricians earn their reputation job by job. One bad review, one complaint, one licensing issue showing up in the wrong place online can set a business back hard. The online presence has to be clean, credible, and consistent. That's not just marketing. That's protecting everything you've built.
3
Sons in the trades. Carpenter, electrician, plumber.
200+
Employees in my dad's shop at its peak.
100%
Focused on contractors. No other industries.
What makes this different
Not another agency that figured out trades was a good market
There's a difference between someone who markets to contractors and someone who understands the trades. Here's what that looks like in practice.
No BS, no overselling
I tell you what your online presence is doing and what it's costing you. If something needs to change I'll say so before you spend money on it, not after.
Real timelines
SEO builds over time. Ads can move faster but only when the setup is right. I'll tell you what's realistic for where you're starting before we spend a dollar.
You deal with me directly
No account managers, no handoffs. You deal with me directly. I know your business, your service area, and what a properly set up electrical contractor page needs to do.
Local and specific
When someone in your area needs an electrician they go to Google. We make sure you show up in the right towns for the right work, residential, commercial, or both.
What I typically see
The stuff that's quietly costing electricians jobs
You don't always know what you're missing online because you're busy on the tools. Here's what I see most often when I look at an electrician's setup.
◆ A website that doesn't clearly separate residential and commercial services, so the wrong clients keep calling ◆ A Google Business Profile that's incomplete, not verified, or missing the towns and areas where you work ◆ No consistent way to show up when someone nearby searches for an electrician, so competitors get the call instead ◆ Reviews that exist but aren't being used to build the kind of trust someone needs before letting an electrician into their home or business ◆ A website that looks dated and doesn't reflect the licensing, experience, and range of work you bring to every job
Who this is for
The right fit matters as much to me as it does to you
Good Fit
2 or more employees, 3 or more years in business
Wants better leads, not just more leads
Wants to attract the right kind of work, residential, commercial, or both
Ready to invest in marketing that works
Wants a real partner, not a vendor
Not the right fit
Looking for the cheapest option
Expecting results in 30 days
Wants to micromanage the process
Wants guarantees nobody can honestly make
Where to start
Three programs, depending on where you are right now
Every program starts with a website that works and a GBP that's set up properly. From there it depends on how fast you want to move and what you need most.
Built to Grow
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$2,195
/month + $1,495 setup
Website, local SEO, GBP optimisation, Google reviews support. For electricians that need to get found and build from there.
Built to Convert
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$2,395
/month + $1,495 setup
Website, Google Ads, GBP, dedicated landing page. For electricians ready to run ads alongside solid local visibility.
Built to Scale
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$3,495
/month + $1,995 setup
Everything running together. SEO, ads, automation, reporting. For electricians that want the full picture.
Six-month minimum on all programs. Ad spend goes directly to Google, not through us. Not ready for a full program? The Kickstart Cleanup ($1,500 flat) is a one-time reset that gets your foundations right. All prices in CAD.
You show up when someone in your area searches for an electrician, for the right type of work, residential, commercial, or both.
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Your website reflects your licensing, your experience, and the standard of work you bring to every job. It backs up your reputation instead of undermining it.
03
Your reviews and GBP are working for you. When someone checks you out before calling, what they find gives them confidence to pick up the phone.
04
You stop chasing every job because better leads are coming in and you have more say in the work you take on.
FAQ
Questions electricians ask
I do both residential and commercial work. Can you help me target both?
Yes. The key is making sure your website and Google Business Profile clearly separate the two so you attract the right enquiries for each. Residential clients search differently from commercial clients and your setup needs to reflect that. We sort it out so you're not getting the wrong calls for the wrong type of work.
How long before I see results?
It depends where you're starting and which program you're on. SEO builds over time. Google Ads can move faster but only if the setup is right. I'll tell you what's realistic for your specific situation before we start.
Do you work with electricians outside Barrie?
Yes. Everything is done online and I work with contractors across Canada.
I've been burned by an agency before. How is this different?
I get it, and I'm not going to tell you what you want to hear just to close you. I don't overpromise, I don't use vague reporting to hide poor results, and I work with a small number of clients so you get attention. If we're not a good fit, I'll say that too.
Ready to get the right calls coming in?
Let's talk about what's getting in the way.
Book a call. We'll go through your website, your Googel Business Profile, and how you're showing up for the type of electrical work you want more of. You'll walk away knowing what's working, what isn't, and what's worth fixing first. No pitch. No pressure.
