For contractors who are done fixing one thing at a time.
Most contractors reach a point where patching things together stops making sense. The website is better but the leads aren't there. The ads are running but the follow-up is weak. The GBP looks okay but it's not doing much.
Built to Scale is built for that situation. Your website, local visibility, Google Ads, and follow-up working as one system, not four separate things managed in four different directions.
Most contractor marketing doesn't fail because of one broken thing. It fails because nothing connects.
The website doesn't back up the ads. The ads bring in leads that fall through the cracks. The GBP looks like it was set up once and left. Reviews come in when someone remembers to ask. Follow-up happens when there's time. Every weak link in that chain costs jobs. Quietly. Consistently.
Website is weak Doesn't back up the ads. People click and leave.
GBP is neglected Looks like it was set up once and forgotten.
Reviews are inconsistent Come in when someone remembers to ask.
Ads without a foundation Clicks come in. Nothing turns into calls.
Follow-up is weak Leads come in. Not all of them turn into jobs. The gap between inquiry and response quietly costs work.
Built to Scale closes those gaps. Not by adding more tactics, by building a system where the pieces actually support each other. From search to click to call to booked job.
Who this is for
This is the right fit if...
Built to Scale is for established contractors who are past the point of wanting one thing fixed. They want the main parts working properly, and working together.
Your website, Google presence, and ads have all been touched, but none of it feels like a system
You've tried ads before but the setup wasn't solid enough to make them work
You want local SEO building in the background while ads bring in leads faster
You're getting leads, but not enough of them are turning into jobs
Follow-up is inconsistent and you know it's costing you work
You want one program with one person accountable for all of it
If this sounds like where you are Built to Scale is likely the right fit.
If you only need one piece fixed Built to Grow or Fast Track is likely the better starting point.
What's included...and what each piece does
Everything in Built to Scale
Custom website build or rebuild
Everything else in this program runs on top of the website. If that foundation is weak, everything built on it costs more and delivers less. The website that comes with Built to Scale is built to support both organic traffic and paid traffic, without compromising either. Clear service areas. Trust earned fast. Obvious next steps.
Local SEO improvements
While ads bring in leads faster, local SEO builds in the background. Stronger pages. Better local signals. Ongoing improvements tied to the areas you work. It takes longer to build than ads. It also doesn't stop working when the budget does.
New pages over time
New service pages and location pages added where they make sense, built to strengthen your presence in the areas you want to work, not just to add content for its own sake.
Google Business Profile optimization and posts
People check your GBP before they call. They check it after they click your ad. They check it when someone recommends you. If it looks thin, outdated, or neglected, that check costs you the job. Your GBP gets fully optimized and kept active. Ongoing. Not once.
Google reviews support
Leads check reviews. People you quote check reviews. People referred to you check reviews. Built to Scale includes the system to keep reviews coming in consistently, not just when someone remembers to ask.
Google Ads setup and management
Built around high-intent searches, people looking for your trade in your service area right now. Actively managed so the budget goes to what's working. Not set-and-forget.
◆ Campaign setup and keyword targeting ◆ Ad copy written for your trade ◆ Campaign setup and keyword targeting
A dedicated landing page
Your ads don't go to your homepage. They go to a page built for one purpose, turning the click into a call or a quote request. One message. One action. Nothing pulling attention away from the conversion.
Conversion tracking
Full tracking setup, calls, forms, conversions verified. Every decision based on what's actually happening, not what looks good in a report.
Only in Built to Scale
Follow-up automation
Getting the lead is only half the job. A lot of contractors lose work not because they didn't get the inquiry, but because the follow-up was too slow, too inconsistent, or didn't happen at all.
Built to Scale includes the systems to tighten that gap. Faster response. Fewer leads going quiet. A stronger process around what happens after someone reaches out.
Hosting + WebCare included
Your site stays fast, secure, updated, and backed up while everything else is running.
Monthly reporting and strategy
Every month, plain English. Where the money went. What moved. What's being worked on and why. No jargon. No reports padded with numbers that don't mean anything.
The outcome
What changes when the system actually works
When the pieces connect, the whole business starts to feel different. You stop wondering which part of the marketing is broken. You stop losing leads because the follow-up slipped. You stop paying for ads that go to a website that doesn't hold up.
This is not the quick fix. It's the whole thing built properly.
⬤ A website that earns trust fast enough to turn visits into call
⬤ Local SEO building in the background so visibility grows over time
⬤ Ads bringing in leads from people searching for your trade right now
⬤ A Google presence that backs up everything else when people check
⬤ Reviews coming in consistently without chasing them
⬤ Follow-up that happens, quickly and reliably, so fewer leads go quiet
⬤ One system with one person accountable for how it all fits together
The investment
Fast Track is a 6-month minimum program
The pieces take time to work together properly. Local SEO builds over months. Ads need time to optimise. Follow-up systems need time to dial in. Six months is the minimum to see what this actually does as a system. Most contractors who reach that point keep going.
Setup fee, one-time payment
$1,995
billed at start
Monthly retainer
$3,495
per month · 6-month minimum
What that covers:
◆ Custom website build or rebuild ◆ Local SEO improvements ◆ Google Business Profile (GBP) optimization and posts ◆ Google Ads setup and management ◆ Conversion tracking ◆ Monthly reporting and strategy
◆ Hosting and WebCare ◆ New pages over time ◆ Google reviews support ◆ 1 dedicated landing page ◆ Follow-up automation
Additional landing pages can be added when multiple services are being advertised.
Ad spend is paid directly to Google. Not marked up. Not bundled into the monthly fee. Flat monthly retainer. No percentage of spend. No surprises.
Not sure if Built to Scale is the right fit? That is what the 15-minute call is for. If something else makes more sense first, I will tell you.
Advanced Growth, Fast Track, or Built to Grow... how to know which fits
All three programs start with a stronger website. All three include GBP work and reviews support. The difference is what else gets built on top of that foundation.
Built to Grow
$2,195/mo
1,495 setup
Steady-growth path. No ads. Growth comes from local SEO, a presence that compounds over time.
◆ Local SEO and stronger pages ◆ Builds. Doesn't stop when budget stops.
Both, plus follow-up. Local SEO and ads running together. Follow-up tightening what happens after the lead comes in.
◆ Local SEO + Google Ads ◆ Follow-up automation included ◆ The whole system, properly built
If you're not sure which path fits where you are right now, that's what the 15-minute call is for.
Questions worth answering
Common questions
Is this right if I only want one thing fixed?
Probably not. Advanced Growth is for contractors who want the main parts working together. If you only need one piece right now, Built to Grow or Fast Track is likely the better starting point.
Do I really need a follow-up automation?
If leads are coming in and not all of them are turning into jobs...yes. Weak follow-up is one of the quietest ways contractors lose work. You don't always know it's happening until you add it up.
What if my setup is messy and needs a cleanup first?
Kickstart Cleanup may be the smarter first move. I'll tell you straight on the call if that's the case.
Does this include both Local SEO and Google Ads?
Yes. That's one of the main things that separates it from the other two programs. Built to Grow is SEO only. Fast Track is Ads only. Advanced Growth runs both together.
What if I only want ads right now?
Built to Convert is likely the better fit. It's built specifically around Google Ads on top of a stronger website.
Why are GBP (Google Business Profile) and reviews built in if I'm running ads?
Because people don't just click and call. They check. They look at your profile. They read your reviews. If that part of the business looks weak, you lose the lead, even after the ad worked. That's why both are built into every growth program, not treated as extras.
Ready to build the whole system?
If you want the whole system working...not just one piece of it
Most contractors who reach out have already tried fixing things one at a time. A new website. Some ads. A push for reviews. None of it felt like it added up.
Built to Scale is what it looks like when the pieces actually connect.
I'll look at what's in place, tell you what's getting in the way, and give you a straight answer on whether this is the right fit, or whether something else makes more sense first.
