Google Ads for contractors built to get calls, not just clicks.
If your ads are bringing clicks but not calls, it's usually three things: the wrong searches, the wrong page, or broken tracking. We fix all three before anything goes live so you're not paying to learn the hard way.
◆ Campaign setup and keyword targeting ◆ Ad copy written for your trade ◆ Dedicated landing page ◆ Conversion tracking setup ◆ Ongoing management and reporting
Ad spend goes directly to Google. Not marked up. Not bundled into the fee.
Why most contractor Google Ads campaigns don't work
Clicks don't pay the bills. Calls do.
Google Ads can bring in leads fast. But most contractor ad accounts are built wrong. Broad keywords that attract the wrong searches. Traffic sent to a homepage that was not designed to convert. No conversion tracking so nobody knows what's actually working. Money going out, nothing coming back.
The most common reasons contractor ads fail are not complicated. Wrong keywords. Traffic sent to the wrong page. No proper tracking. We fix all three before anything goes live.
The goal is not more clicks. It's more calls from people who are ready to hire.
How Lead Engine is structured
Setup. Management. Results.
The Setup
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Before ads go live the account needs to be built properly. Campaign structure, keyword research, ad copy, conversion tracking, and a dedicated landing page for your primary service. This is the upfront work that determines whether your campaigns waste money or bring in real leads.
The Management
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Ads need ongoing attention. Search terms shift, bids need adjusting, and wasted spend builds up fast if nobody is watching. Monthly management includes campaign monitoring, conversion tracking review, search term audits, and recommendations to improve lead quality over time.
The Landing Page
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Ads never go to your homepage. Every campaign uses a dedicated landing page built for one purpose only: get the visitor to call or request a quote. One message. One action. Nothing pulling attention away from the conversion.
What's included
Everything in Lead Engine
Two required components and one optional add-on. Nothing you don't need, nothing left out that you do.
Setup and Build
◆ Campaign structure built around your services and service areas ◆ Keyword research focused on high-intent searches ◆ Ad copy written to drive calls and quote requests ◆ Conversion tracking set up and verified ◆ One dedicated landing page included
Monthly Management
◆ Campaign monitoring and ongoing optimisation ◆ Conversion tracking review and adjustments ◆ Search term audits to cut irrelevant clicks ◆ Monthly reporting so you know what is happening
The Landing Page
◆ Built specifically for paid traffic, not general visitors ◆ One message, one action, nothing pulling attention away ◆ Additional landing pages from $650 CAD each
Retargeting (Optional)
◆ Shows ads to people who visited but didn't call ◆ Useful for longer decision cycles and bigger jobs ◆ $400 CAD per month add-on
Who this is for
Lead Engine is the right fit if...
Good Fit
You want leads faster than organic search can deliver
You're launching a new service and need to get in front of people fast
You've tried ads before and they didn't work, and you want to know why
You're ready to invest in ads and want to make sure the money is spent properly
You want ads running alongside local SEO while the organic work builds
Not the right fit
You're testing with a very small budget and not ready to commit to a proper setup
Your website is not strong enough to support paid traffic yet
You expect leads in the first week without a proper learning period
You are not willing to spend at least $1,000 per month in ad spend
The investment
Setup once. Manage monthly. Ad spend goes straight to Google.
There is a one-time setup fee to build the campaign properly, then a monthly management fee to keep it running and improving. Ad spend is paid directly to Google through your own account. Not marked up. Not bundled into the fee.
Setup and build
$950
CAD one-time, includes one landing page
Monthly management
From $750
CAD per month, based on ad spend level
$750 per month for ad spend up to $2,000. $950 per month for ad spend $2,001 to $3,500. Custom pricing above $3,500. Additional landing pages from $650 CAD each. Extra campaign or service setup $150 per additional service.
Not sure if Lead Engine is the right fit? Tell me what you have and I will tell you straight what makes sense next.
Lead Engine works best when the rest of this is in place too.
Ads bring in traffic. These make sure that traffic converts and keeps building over time.
Foundation
A website built to support paid traffic. Ads work harder when the site behind them is strong.
See Foundation →
Framework
Local SEO building in the background while ads bring in leads faster. The two work well together.
See Framework →
Built to Convert
Website, Google Ads, GBP, reviews, and tracking all running together as one program.
See Built to Convert →
Common questions
Questions You're Probably Asking
How much should I spend on ads?
It depends on your market and what you're advertising. A general starting point for most contractors is $1,000 to $2,000 per month in ad spend, but that varies by trade and location. We'll talk through realistic numbers on the call.
I tried Google Ads before and it didn't work. What's different here?
The most common reasons contractor ads fail: wrong keywords, traffic sent to the wrong page, and no proper tracking. We fix all three before anything goes live. If something didn't work before, we'll look at why.
How long before I see leads?
Once the campaign is live you can see activity within the first week. Quality improves over the first 30 to 60 days as data builds and we optimise. Ads are faster than SEO but the first month is still a learning period.
Do I need a landing page?
In most cases yes. Sending ad spend to a page that wasn't built for paid traffic is one of the most common reasons ads underperform. One landing page is included in the setup fee.
Can I run ads and local SEO at the same time?
Yes, and for many contractors it makes sense. Ads fill the gap while organic visibility builds. They work on different timelines and target people at different points in the search process.
How do I pay for the actual ads?
Ad spend goes directly to Google through your own Google Ads account. You're not paying us for ad spend and we don't take a cut of it. Our fee covers the setup and management work.
What if I want to pause or stop?
Monthly management is month-to-month after the initial setup. You can pause or stop with 30 days notice. Keep in mind that pausing a campaign means losing the optimisation data it has built up.
Ready to get calls, not just clicks?
Clicks don't pay the bills. Let's fix that.
Most contractors who've tried ads and walked away didn't have an ads problem. They had a setup problem.
Lead Engine fixes the setup first. Then runs the ads on top of something solid.
I'll look at what's in place, tell you what's getting in the way, and give you a straight answer on whether this is the right fit.
