For contractors who want leads faster, and know that cutting corners on the setup is what makes ads fail.
Google Ads can work. But they don't work on top of a weak website, a thin Google Business Profile, and no real tracking.
Built to Convert is for contractors who are ready to move faster and do it properly. A stronger website. Google Ads built around high-intent searches. A dedicated landing page. The trust pieces in place so when someone clicks, the business behind the ad holds up.
The reason most contractor ads fail isn't the ads.
It's everything underneath them.
The contractor runs ads. The clicks come in. Nothing turns into calls. So they shut it off and decide ads don't work. But the ads weren't the problem.
The website didn't earn trust fast enough. People clicked and left.
The landing page wasn't built for paid traffic. The click didn't turn into a call.
Tracking was broken. Money was spent without knowing what was actually working.
The GBP looked thin. People clicked, checked the business behind the ad, and moved on.
Built to Convert is built to fix the setup, not just run the ads. That's how clicks turn into calls.
Who this is for
This is the right fit if...
Built to Convert is for contractors who need leads moving faster and understand that the setup underneath the ads is what makes them work.
You want leads sooner, not in six months
Your website isn't strong enough to send paid traffic to right now
You want to know exactly where the money is going and what it's doing
You've tried Google Ads before and they didn't deliver, the setup underneath wasn't solid
You want a proper lead generation setup, not just someone to run clicks
Your business looks credible in person but online it doesn't back that up yet
If this sounds like where you are Built to Convert is likely the right fit.
If you're not in a rush for leads Built to Grow builds steadily through local SEO instead.
What's included...and why each piece is there
Everything in Built to Convert
Custom website build or rebuild
I don't run Google Ads on top of a weak website. It costs more and delivers less. The website that comes with Built to Convert is built specifically to support paid traffic. Clear service areas. A layout that earns trust in the first few seconds. Obvious next steps. Built for the person who just clicked your ad and is deciding in about ten seconds whether to call you or go back.
◆ Calls-first layout ◆ Stronger page structure ◆ Core on-page SEO built in from the start
◆ Mobile-friendly designt ◆ Clearer service + location messaging
Google Ads setup and management
Built around high-intent searches, people looking for your trade in your service area right now. The right keywords, the right ad copy, and ongoing management so the budget goes to what's actually working. Not set-and-forget. Actively managed.
◆ Campaign setup and keyword targeting ◆ Ongoing management and adjustments
◆ Ad copy written for your trade ◆ Reducing wasted spend over time
A dedicated landing page
Your ads don't go to your homepage. They go to a page built specifically for that campaign, one message, one action, nothing pulling attention away from the call. Most service pages aren't built for paid traffic. This one is.
Conversion tracking
You need to know what's happening with the money you're spending. Full tracking setup, calls, forms, and conversions verified, so every decision is based on what's actually real, not what looks good in a report.
◆ Call and form tracking ◆ Data that reflects what's real
◆ Conversion verification ◆ Decisions based on actual results
Google Business Profile optimization and posts
A lot of people click the ad and then check the business behind it. Your GBP is what they find. If it looks thin, incomplete, or inactive, trust drops before they ever call. Built to Convert keeps it optimized, current, and working alongside the ads.
Google reviews support
Someone clicks your ad. Checks your reviews. Sees three reviews from four years ago. Moves on. Built to Convert includes the system to keep reviews coming in consistently so that check doesn't cost you the lead.
Hosting + WebCare included
Your site stays fast, secure, updated, and backed up. Nothing breaks in the background while the ads are live.
Monthly reporting and strategy
Every month, you get a clear breakdown of where the money went, what it is doing, and what is being adjusted and why. No jargon. No padded reports. No meaningless metrics.
The outcome
What changes when the setup is actually solid
When everything underneath the ads is built properly, the math starts working. You stop paying for clicks that go nowhere. You stop wondering whether the ads are doing anything. You stop losing leads to a website that doesn't hold up or a GBP that looks like an afterthought.
This is not a quick fix. It's a proper lead generation setup built to run and improve.
⬤ Leads from people actively searching for your trade right now
⬤ A website that earns trust fast enough to turn the click into a call
⬤ Clear tracking so you know what's working and what to adjust
⬤ A Google presence that backs up the ad when people check the business behind it
⬤ Reviews coming in consistently so that check doesn't cost you the lead
⬤ A setup that gets better over time, not one that stalls after the first month
The investment
Built to Convert is a minimum 6-month program
Google Ads need time to optimise. Six months is the minimum to get the setup dialled in and see what it actually does. Most contractors who reach that point keep going.
Setup fee, one-time payment
$1,495
billed at start
Monthly retainer
$2,395
per month · 6-month minimum
What that covers:
◆ Custom website build or rebuild ◆ Google Ads setup and management ◆ Conversion tracking ◆ Google reviews support
◆ Hosting and WebCare ◆ 1 dedicated landing page ◆ GBP optimization and posts ◆ Monthly reporting and strategy
Additional landing pages can be added when multiple services are being advertised.
Ad spend is paid directly to Google. Not marked up. Not bundled into the monthly fee. What you pay here covers the setup, the management, and everything that makes the ads actually work. Flat monthly retainer. No percentage of spend. No surprises.
Not sure if Built to Convertis the right fit? That is what the 15-minute call is for. If something else makes more sense, I will tell you.
In most cases yes, or at least a serious rebuild. A weak website makes ads cost more and deliver less. The click is only half the job, the site has to finish it.
What if I want to advertise more than one service?
Built to Convert includes one dedicated landing page for your primary campaign. Additional landing pages can be added if you're running campaigns across multiple services.
Do the Google Business Profile (GBP) and reviews really matter if I'm running ads?
Yes. Most people still check both before they call. If the ad brings them in but the business looks thin when they look deeper, you lose the lead, and you already paid for the click.
Why is a landing page included?
Because sending paid traffic to a homepage is one of the most common reasons ads underperform. The landing page is built for one thing: turning the click into a call or a quote request.
Does this include local SEO?
No. Built to Convert is the website plus Google Ads path. It includes GBP and reviews support, but the ongoing local SEO growth work is Built to Grow.
What if I'm not sure whether I need this or Built to Grow?
That's what the call is for. I'll look at what's in place and tell you straight which one makes more sense for where you are right now.
If your online presence isn't reflecting what your business actually is
Most contractors who've tried ads and walked away didn't have an ads problem. They had a setup problem.
Built to Convert fixes the setup first. Then runs the ads on top of something solid.
I'll look at what's in place, tell you what's getting in the way, and give you a straight answer on whether this is the right fit.
