I grew up in the trades. Marketing is what I do. Plumbers are who I built this for.
My dad ran a tool and die shop with over 200 employees. My husband is in the trades. My three sons are a carpenter, an electrician, and a plumber. Most of our friends are tradespeople.
One of my sons is a plumber. I know this trade from the inside. I know the difference between service and repair work and new construction. I know what it means to be on call, to have the phone ring at midnight, and to build a client base that trusts you enough to call you back every time something goes wrong.
My son is a plumber. So are some of his friends. This isn't a niche I stumbled into.
I've watched my son build his career in this trade. Some of his friends are plumbers too. I understand the difference between service work and new construction, what being on call does to a schedule, and why trust matters so much in a trade where people let you into their home when something has gone wrong. When a plumber's online presence isn't working, I know exactly what to look for.
What I know about plumbers
Plumbing is one of the highest trust trades there is. People call you when something is wrong and they need it fixed now. Getting found online when that search happens, in your area, for the right type of work, is what separates the plumbers who stay busy from the ones who rely entirely on word of mouth and hope the phone rings.
3
Sons in the trades. Carpenter, electrician, plumber.
200+
Employees in my dad's shop at its peak.
100%
Focused on contractors. No other industries.
What makes this different
Not another agency that figured out trades was a good market
There's a difference between someone who markets to contractors and someone who understands the trades. Here's what that looks like in practice.
No BS, no overselling
I tell you what your online presence is doing and what it's costing you. If something needs to change I'll say so before you spend money on it, not after.
Real timelines
SEO builds over time. Ads can move faster but only when the setup is right. I'll tell you what's realistic for where you're starting before we spend a dollar.
You deal with me directly
No account managers, no handoffs. You deal with me directly. I know your business, your service area, and what a properly set up plumbing page needs to do.
Local and specific
When someone in your area needs a plumber they need one now. We make sure you show up in the right towns for the right work before they call someone else.
What I typically see
The stuff that's quietly costing plumbers jobs
You don't always know what you're missing online because you're busy on the tools. Here's what I see most often when I look at a plumber's setup.
◆ A website that doesn't clearly show the range of work you do, service and repair, new construction, emergency calls ◆ A Google Business Profile that's incomplete or not showing up in the towns and areas where you work ◆ No consistent way to show up when someone nearby searches for a plumber, so a competitor gets the call instead ◆ Reviews that exist but aren't being used to build the kind of trust someone needs before letting a plumber into their home ◆ A website that looks dated and doesn't reflect the experience and range of work you bring to every job
Who this is for
The right fit matters as much to me as it does to you
Good Fit
2 or more employees, 3 or more years in business
Wants better leads, not just more leads
Wants to attract the right kind of work, service, repair, new construction, or all three
Ready to invest in marketing that works
Wants a real partner, not a vendor
Not the right fit
Looking for the cheapest option
Expecting results in 30 days
Wants to micromanage the process
Wants guarantees nobody can honestly make
Where to start
Three programs, depending on where you are right now
Every program starts with a website that works and a GBP that's set up properly. From there it depends on how fast you want to move and what you need most.
Built to Grow
This is a block of text. Double-click this text to edit it.
$2,195
/month + $1,495 setup
Website, local SEO, GBP optimisation, Google reviews support. For plumbers that need to get found and build from there.
Built to Convert
This is a block of text. Double-click this text to edit it.
$2,395
/month + $1,495 setup
Website, Google Ads, GBP, dedicated landing page. For plumbers ready to run ads alongside solid local visibility.
Built to Scale
This is a block of text. Double-click this text to edit it.
$3,495
/month + $1,995 setup
Everything running together. SEO, ads, automation, reporting. For plumbers that want the full picture.
Six-month minimum on all programs. Ad spend goes directly to Google, not through us. Not ready for a full program? The Kickstart Cleanup ($1,500 flat) is a one-time reset that gets your foundations right. All prices in CAD.
You show up when someone in your area needs a plumber and goes to Google. Not just when they already know your name.
02
Your website clearly shows the range of work you do. Service and repair, new construction, emergency calls. The right clients find you for the right jobs.
03
Your reviews and GBP are working for you. When someone checks you out before calling, what they find gives them the confidence to pick up the phone.
04
You stop relying entirely on word of mouth. Referrals still matter but now you have something working alongside them.
FAQ
Questions plumbers ask
Most of my work comes from referrals. Do I really need marketing?
Referrals are great but they're not consistent. And when someone gets referred to you the first thing they do is look you up online. If what they find doesn't back up the recommendation you can lose the job before you've even spoken to them. A solid online presence protects every referral you already get.
How long before I see results?
It depends where you're starting and which program you're on. SEO builds over time. Google Ads can move faster but only if the setup is right. I'll tell you what's realistic for your specific situation before we start.
Do you work with plumbers outside Barrie?
Yes. Everything is done online and I work with contractors across Canada.
I've been burned by an agency before. How is this different?
I get it, and I'm not going to tell you what you want to hear just to close you. I don't overpromise, I don't use vague reporting to hide poor results, and I work with a small number of clients so you get attention. If we're not a good fit, I'll say that too.
Ready to get the right calls coming in?
Let's talk about what's getting in the way.
Book a call. We'll go through your website, your GBP, and how you're showing up for the type of plumbing work you want more of. You'll walk away knowing what's working, what isn't, and what's worth fixing first. No pitch. No pressure.
