Website design for contractors. A website that finally reflects the business you've actually built.
If your website is slow, dated, or unclear, people move on before they ever contact you.
Foundation is for established contractors who are tired of looking less professional online than they are in real life. A custom website built around your trade, your service areas, and the calls you actually want.
◆ Custom 5-page website ◆ Professionally written copy ◆ Core SEO setup ◆ Mobile-friendly and fast ◆ Launch ready
3 to 6 weeks from kickoff to launch. Price confirmed before anything starts.
Where the gap usually shows up first
The website is usually where the gap shows up first.
A lot of contractors build the business first and deal with the website later. That works until it doesn't.
At some point the website becomes the thing holding everything else back. It doesn't reflect the quality of the work. It's not clear enough about what you do or where you work. It's not helping people find you the way it should.
And here's the part that stings. People are making a judgement about your business before they ever call you. Based on what they see online. If what they see doesn't match the quality of what you actually do, you're losing calls you never knew you were losing.
That's what Foundation fixes.
Built around three things
Credibility. Clarity. Visibility.
Credibility
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When someone lands on your website they're making a judgement fast. If the site looks dated or half-finished, that's what they think of the business behind it. Foundation gives you a site that looks current and worth sending people to.
Clarity
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People should be able to tell quickly what you do, where you work, and how to contact you. If they have to stop and figure things out, that's already a problem. Foundation gives you clearer structure and a clearer path to reach out.
Visibility
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A website should do more than sit there. It should be built so Google has a clear picture of your business, your services, and your service areas. Foundation gives you the structure to support local search now and stronger marketing later.
What's included
Everything in Foundation
Not patched together. Not rushed. Built to last and built to support whatever marketing comes next.
The website
◆ Custom 5-page website ◆ Layout built around calls and quote requests ◆ Mobile-friendly and fast ◆ Clean design that reflects your work
The content
◆ 5 pages of professionally written copy ◆ Written for the person deciding whether to call ◆ Structured to support usability and search
The SEO setup
◆ Titles, meta descriptions, headings, internal links ◆ Local page structure for service areas ◆ Built to support future SEO and Google Ads
The launch
◆ Launched on your domain, ready to go ◆ Set up to support future marketing ◆ 3 to 6 weeks from kickoff to launch
Who this is for
Foundation is the right fit if...
Good Fit
Your current website no longer reflects the business you've built
You're tired of looking less established online than you are in real life
You want people to understand what you do faster
You want people to understand what you do faster
You want to fix the base before piling on more marketing
Not the right fit
You're looking for the cheapest website possible
You want something rushed out without much thought behind it
You want a quick patch instead of a stronger setup
You're fine with a site that just sits there
The investment
Foundation is a one-time project.
A contractor website built properly is not a $500 job. If you've been quoted something that sounds too cheap, it probably is. Foundation is for contractors who want it done right, not done fast and done again in two years.
Typical investment
$5,500 to $7,500
CAD, one-time project
WebCare (required)
$150
CAD per month after launch
You'll get a clear scope and exact price before anything starts. What affects the final price: complexity, number of locations, amount of content needed, and any custom requirements. No surprises.
Not sure if Foundation is the right starting point? Tell me what you have and I'll tell you straight what makes sense next.
Foundation is the starting point. These build on top of it.
Not patched together. Not rushed. Built to last and built to support whatever marketing comes next.
Framework
Ongoing local SEO to help your business show up more consistently in the areas you serve.
See Framework →
Lead Engine
Google Ads built around high-intent searches. Leads faster while the organic work builds.
See Lead Engine →
Built to Grow
Foundation plus ongoing local SEO, GBP, reviews, and monthly strategy in one program.
See Built to Grow →
Common questions
Questions You're Probably Asking
Do I own the website when it's done?
IYes. The site is built and launched on your domain. You own it.
What's WebCare and why is it required?
WebCare is the monthly maintenance plan that keeps your site updated, secure, and running properly. It's required with Foundation so the site stays stable after launch.
Will my site show up on Google right away?
Not right away. Google needs time to crawl and index a new site. Foundation gives you a site that is set up properly for search, but rankings build over time.
What affects the final price?
Usually things like complexity, number of locations, amount of content needed, and any custom functionality. You'll get a clear price before anything starts.
Why 5 pages? What pages are included?
Five pages covers what most contractors actually need: a home page, services page, about page, contact page, and one location or service area page. If your business needs something different, we talk about that.
What if I want to run Google Ads too?
That can work well, but ad landing pages are built separately because they need a different structure from a regular website page.
Can I add pages later?
Yes. Foundation gets the core built properly. More pages can be added later as your business grows or as part of an SEO plan
Ready to fix the foundation?
Your work is solid. Your website should say the same thing.
Most contractors I work with have built something real. Good reputation. Solid work. Repeat clients. The website just never kept up.
Foundation fixes that. I'll look at what you have, tell you what needs to change, and give you a straight answer on whether this is the right starting point.
