I grew up in the trades. Marketing is what I do. HVAC contractors are who I built this for.
My dad ran a tool and die shop with over 200 employees. My husband is in the trades. My three sons are a carpenter, an electrician, and a plumber. Most of our friends are tradespeople.
HVAC is one of the most search-driven trades there is. When a furnace dies in January or an air conditioner stops working in July, people go straight to Google. Whoever shows up first in their area gets the call. If that's not you, it's someone else.
I know people in the HVAC trade. And I know the difference between contractors who want residential work and those who don't.
I've worked with HVAC contractors and I've seen both sides. Some want residential clients. Some work strictly commercial and want to stay that way. The marketing has to reflect that. There's no point driving residential calls to a contractor who doesn't want them, and no point running broad campaigns when you're trying to reach property managers and commercial clients. I figure out what you need before we spend a dollar.
Who this works best for
The programs here are built for HVAC contractors who want residential work or a mix of residential and commercial. If you're strictly commercial and want to stay that way, local SEO and Google Ads may not be the right fit and I'll tell you that upfront. If you want homeowners calling you when their system breaks down, this is exactly what we're here to do.
3
Sons in the trades. Carpenter, electrician, plumber.
200+
Employees in my dad's shop at its peak.
100%
Focused on contractors. No other industries.
What makes this different
Not another agency that figured out trades was a good market
There's a difference between someone who markets to contractors and someone who understands the trades. Here's what that looks like in practice.
No BS, no overselling
If residential marketing isn't the right fit for your business I'll tell you before we start. I'd rather have that conversation upfront than take your money and deliver the wrong results.
Real timelines
Google Ads can move fast for HVAC because the search intent is urgent. SEO takes longer but builds lasting visibility. I'll tell you which makes more sense for where you're starting.
You deal with me directly
No account managers, no handoffs. You deal with me directly. I know your business, your service area, and what kind of calls you want more of.
Local and specific
HVAC calls are urgent and local. When someone's system breaks down they search and call fast. We make sure you're the one they find in your area before they move on to the next name on the list.
What I typically see
The stuff that's quietly costing HVAC contractors jobs
You don't always know what you're missing online because you're busy on the road. Here's what I see most often when I look at an HVAC contractor's setup.
◆ A Google Business Profile that's incomplete, not verified, or not showing up in the towns and areas where you work ◆ A website that doesn't clearly show the services you offer, furnace repair, air conditioning, maintenance plans, new installs ◆ No consistent way to show up when someone nearby searches for an HVAC contractor, so a competitor gets the urgent call instead ◆ Reviews that exist but aren't being used to build the trust someone needs before letting a contractor into their home to work on their heating or cooling system ◆ Nothing that separates you from the next HVAC contractor on the list when someone is comparing options under pressure
Who this is for
The right fit matters as much to me as it does to you
Good Fit
2 or more employees, 3 or more years in business
Does residential work or wants more of it
Wants to show up when someone nearby searches for HVAC help
Ready to invest in marketing that works
Wants a real partner, not a vendor
Not the right fit
Strictly commercial only with no interest in residential work
Looking for the cheapest option
Expecting results in 30 days
Wants guarantees nobody can honestly make
Where to start
Three programs, depending on where you are right now
Every program starts with a website that works and a GBP that's set up properly. From there it depends on how fast you want to move and what you need most.
Built to Grow
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$2,195
/month + $1,495 setup
Website, local SEO, GBP optimisation, Google reviews support. For HVAC contractors that need to get found and build from there.
Built to Convert
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$2,395
/month + $1,495 setup
Website, Google Ads, GBP, dedicated landing page. For HVAC contractors ready to run ads alongside solid local visibility.
Built to Scale
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$3,495
/month + $1,995 setup
Everything running together. SEO, ads, automation, reporting. For HVAC contractors that want the full picture.
Six-month minimum on all programs. Ad spend goes directly to Google, not through us. Not ready for a full program? The Kickstart Cleanup ($1,500 flat) is a one-time reset that gets your foundations right. All prices in CAD.
You show up when someone in your area searches for an HVAC contractor. Before they scroll past you to find someone else.
02
Your website clearly shows what you do, repairs, installations, maintenance plans, and the areas you service. No confusion, no wrong calls.
03
Your GBP and reviews are working for you. When someone checks you out before calling, what they find gives them confidence to pick up the phone.
04
The slow season is less painful because you built visibility before you needed it. The phone doesn't go quiet just because the weather changes.
FAQ
Questions HVAC contractors ask
I do commercial work only. Is this still a good fit?
Probably not, and I'll tell you that upfront. The programs here are built around local SEO and Google Ads, which work best for attracting residential clients who search when they need help. Commercial HVAC tends to run on relationships and referrals, not Google searches. If that's your model, a different approach is needed and I'll point you in the right direction.
How long before I see results?
Google Ads can move quickly for HVAC because the search intent is urgent. Someone whose furnace isn't working is calling fast. SEO takes longer to build but delivers lasting visibility. I'll tell you which makes more sense for where you're starting.
Do you work with HVAC contractors outside Barrie?
Yes. Everything is done online and I work with contractors across Canada.
I've been burned by an agency before. How is this different?
I get it, and I'm not going to tell you what you want to hear just to close you. I don't overpromise, I don't use vague reporting to hide poor results, and I work with a small number of clients so you get attention. If we're not a good fit, I'll say that too.
Ready to get the right calls coming in?
Let's talk about what's getting in the way.
Book a call. We'll go through your website, your Google Business Profile, and how you're showing up when someone in your area searches for HVAC help. You'll walk away knowing what's working, what isn't, and what's worth fixing first. No pitch. No pressure.
