Lead follow-up and automation for contractors. Stop losing leads you already paid for.
That is not a marketing problem. It is a follow-up problem. Toolbox puts simple systems in place so missed calls get handled, leads get followed up fast, and fewer good jobs fall through the cracks.
◆ Call tracking and two-way texting ◆ Automated email and SMS follow-up ◆ Booking calendar integration ◆ CRM pipeline tracking ◆ Review request automation ◆ Ongoing support and monthly updates
Setup in 1 to 3 weeks. Runs in the background. Managed for you.
Why Toolbox matters
Most contractors lose more leads to slow follow-up than to competitors.
Someone finds you on Google, clicks your ad, or gets referred by a past client. They call. Nobody answers. They move on to the next contractor on the list.
The lead was real. The work was there. It just slipped through.
Toolbox fixes that. It puts systems in place so leads get followed up quickly, nothing gets missed, and you are not relying on memory, inboxes, or sticky notes to manage your pipeline.
Getting the lead is only half the job. Following up properly is what keeps it alive.
Where leads slip through
Missed calls. Slow replies. Dropped leads.
Missed Calls
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You are on a job. The phone rings. You can't answer. By the time you call back, they've already booked someone else. Toolbox puts missed call handling in place so that lead gets a response right away, even when you can't pick up.
Slow Replies
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A website form comes in at 9pm. You see it in the morning. They filled out three other forms that night and booked the first one who replied. Speed matters more than most contractors realise. Automated follow-up goes out right away, not when someone remembers.
Dropped Leads
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You meant to follow up. The day got away from you. Now it has been four days and the lead has gone cold. CRM tracking and pipeline visibility means nothing falls through. You always know who needs attention and what happens next.
What's included
Everything in Toolbox
Set up for you. Runs in the background. Managed on an ongoing basis so you are not left on your own.
Call Tracking and Texting
◆ See which calls came in, when, and where from ◆ Reply by text without using your personal number ◆ Two-way texting keeps the conversation moving
Automated Follow-Up
◆ Automated email and SMS follow-up when a lead comes in ◆ Goes out right away, not when someone remembers ◆ Keeps the conversation moving while they are still deciding
Booking and Pipeline
◆ Leads can book directly from your site or follow-up message ◆ No back-and-forth, no phone tag ◆ Every lead tracked in one place so nothing gets missed
Reviews and Ongoing Support
◆ Review requests go out automatically when a job is done ◆ System maintained, monitored, and adjusted over time ◆ You are not set up and left on your own
Who this is for
Toolbox is the right fit if...
Good Fit
You are getting leads but not converting as many as you should
Calls come in after hours and nobody follows up until it is too late
Website leads sit in your inbox longer than they should
You are running ads or SEO and do not want those leads wasted
You want a better system without making things complicated
Not the right fit
You are not getting many leads yet and need marketing help first
You want marketing help, not systems
You want a quick fix rather than something built to last
Toolbox is set up properly once, then runs on an ongoing monthly platform access fee. Most contractors also have a small usage fee each month depending on text volume, email volume, and whether the AI call assistant is active.
Setup fee, one time
$1,000
CAD, includes full setup and configuration
Monthly platform access
$297
CAD per month, plus usage fees of approx. $10 to $30
Usage fees cover texts, emails, and AI call minutes processed through the platform. We will give you a realistic estimate based on your call volume before anything starts. No surprises.
Not sure if Toolbox is the right fit? Tell me what you have and I will tell you straight what makes sense next.
Toolbox works best when leads are already coming in.
If you need more leads first, these are the right starting points.
Framework
Steady local SEO so your business shows up more consistently in the areas you want work.
See Framework →
Lead Engine
Google Ads built to get calls, not just clicks. Leads faster while the organic work builds.
See Lead Engine →
Built to Scale
The full system. Website, SEO, ads, and follow-up automation all working together.
See Built to Scale →
Common questions
Questions You're Probably Asking
Do I need to be tech-savvy to use this?
No. It gets set up for you, configured properly, and explained clearly. Day to day it runs in the background and is managed through a simple app.
What are the usage fees exactly?
Usage fees cover texts, emails, and AI call minutes processed through the platform. Most contractors pay between $10 and $30 per month. We will give you a realistic estimate before anything starts.
What does the AI call assistant actually do?
If a call comes in and nobody answers, it can pick up, collect basic details like name, what they need, and best contact method, then send you a summary so you know who called and why before you call back. It does not replace a real conversation. It makes sure the lead does not go cold while you are busy.
Is this useful if I am also running Google Ads or SEO?
Yes. Ads and SEO help bring leads in. Toolbox helps make sure those leads do not get wasted. It is often a smart combination.
What if I already have a CRM or booking system?
We will look at what you already have. Sometimes it makes sense to integrate with it. Sometimes the current setup is part of the problem. You will get an honest answer.
Can I cancel if it is not working?
After setup the monthly platform access is month-to-month. The setup fee is one-time and not refundable, but the ongoing monthly part is flexible with 30 days notice.
How long does setup take?
Usually 1 to 3 weeks, depending on how complex the setup is and how quickly we get what we need from you.
Ready to stop losing work you already earned?
The lead came in. Don't let it slip through.
Most contractors I work with are not losing leads because of bad marketing. They are losing them because the follow-up is not fast enough or consistent enough.
Toolbox fixes that. I will look at where leads are slipping through and give you a straight answer on whether this is the right fit.
