I grew up in the trades. Marketing is what I do. Home renovation contractors are who I built this for.
My dad ran a tool and die shop with over 200 employees. My husband is in the trades. My three sons are a carpenter, an electrician, and a plumber. Most of our friends are tradespeople.
Home renovation is a high-trust trade. Homeowners are letting someone into their house for weeks, sometimes months. They research carefully before they call anyone. My son is a carpenter and renovator. He helped build a 25,000 square foot home. I know what that world looks like from the inside, the long projects, the client relationships, and the pressure of delivering on a commitment made months earlier. When a renovator's online presence doesn't match that standard, the right clients go somewhere else.
I work with home renovation contractors. And my son is one.
Renovation is one of the biggest purchases a homeowner makes. Before they call anyone they check the website, read the reviews, look at the photos, and try to get a feel for whether this company can be trusted with their home. If what they find online doesn't hold up, they move on. Most renovators never know it happened.
What I've seen firsthand
I worked with a renovator whose business had shifted over time. The work he was doing had changed but his website never caught up. It was still selling the old version of his company. Work slowed down and he assumed it was the economy. It wasn't. His online presence was pointing people in the wrong direction. That's the kind of thing that costs jobs quietly, without anyone connecting the dots.
3
Sons in the trades. Carpenter, electrician, plumber.
200+
Employees in my dad's shop at its peak.
100%
Focused on contractors. No other industries.
What makes this different
Not another agency that figured out trades was a good market
There's a difference between someone who markets to contractors and someone who understands the trades. Here's what that looks like in practice.
No BS, no overselling
I tell you what your online presence is doing and what it's costing you. If something needs to change I'll say so before you spend money on it, not after.
Real timelines
Renovation projects take time and so does building visibility online. SEO builds over months. Ads can move faster but only when the targeting is right. I'll tell you what's realistic before we start.
You deal with me directly
No account managers, no handoffs. You deal with me directly. I know your business, your services, and the kind of projects you want more of.
Local and specific
Homeowners search for renovators in their area. We make sure you show up when they do, in the right towns, for the right projects, with a website that backs up what they find.
What I typically see
The stuff that's quietly costing renovation contractors jobs
You don't always know what you're missing online because you're busy running projects. Here's what I see most often when I look at a renovation company's setup.
◆ A website that still reflects the old version of the business, before the work evolved, before the focus changed ◆ Photos and project galleries that are outdated or missing, so homeowners can't see the quality of what you do now ◆ A Google Business Profile that's incomplete or not showing up for the types of renovation work you want more of ◆ No clear way to show the range of projects you handle, kitchens, bathrooms, basements, full home renovations ◆ Reviews that exist but aren't being used to build the kind of trust a homeowner needs before committing to a renovation project
Who this is for
The right fit matters as much to me as it does to you
Good Fit
2 or more employees, 3 or more years in business
Wants to attract better clients and bigger projects
Wants their website to reflect the business they have now, not the one they had three years ago
Ready to invest in marketing that works
Wants a real partner, not a vendor
Not the right fit
Looking for the cheapest option
Expecting results in 30 days
Wants to micromanage the process
Wants guarantees nobody can honestly make
Where to start
Three programs, depending on where you are right now
Every program starts with a website that works and a GBP that's set up properly. From there it depends on how fast you want to move and what you need most.
Built to Grow
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$2,195
/month + $1,495 setup
Website, local SEO, GBP optimisation, Google reviews support. For renovation contractors that need to get found and build from there.
Built to Convert
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$2,395
/month + $1,495 setup
Website, Google Ads, GBP, dedicated landing page. For renovation contractors ready to run ads alongside solid local visibility.
Built to Scale
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$3,495
/month + $1,995 setup
Everything running together. SEO, ads, automation, reporting. For renovation contractors that want the full picture.
Six-month minimum on all programs. Ad spend goes directly to Google, not through us. Not ready for a full program? The Kickstart Cleanup ($1,500 flat) is a one-time reset that gets your foundations right. All prices in CAD.
Your website reflects the business you have now. The right projects, the right photos, the right message for the homeowners you want to attract.
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When someone gets a referral and checks you out online, what they find builds confidence instead of raising questions.
03
You show up when homeowners in your area search for the kind of renovation work you do. Not just your company name. The work itself.
04
You stop chasing every enquiry because the right kind of clients are finding you, not just the ones who picked the first name on the list.
FAQ
Questions renovation contractors actually ask
My business has changed a lot. Can you help update my marketing to reflect that?
That's one of the most common situations I see with renovation contractors. The business evolves but the website and the GBP stay frozen in an older version of it. We go through everything, the messaging, the services, the photos, the SEO, and bring it in line with the company you are now.
How long before I see results?
It depends where you're starting and which program you're on. SEO builds over time. Google Ads can move faster but only if the targeting and setup are right. Renovation is also a considered purchase so the sales cycle is longer than a trade like plumbing. I'll tell you what's realistic for your situation before we start.
Do you work with renovation contractors outside Barrie?
Yes. Everything is done online and I work with contractors across Canada.
I get most of my work through referrals. Do I really need a better website?
Referrals are great but the first thing a referred client does is look you up online. Renovation is a big investment and homeowners do their homework. If what they find online doesn't match the recommendation, you can lose the job before you've spoken to them. A solid website protects every referral you get.
Ready to get the right calls coming in?
Let's talk about what's getting in the way.
Book a call. We'll look at your website, your GBP, and whether what you have online reflects the business you're running today. You'll walk away knowing what's working, what's costing you jobs, and what's worth fixing first. No pitch. No pressure.
