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The 4 Ps you need to attract the next generation of talent

Millennials and Gen Zers are an elusive mystery to anybody over forty. They’re known for having big ideas, changing the status quo and looking for new, positive life experiences.

They also bring with them a new way of looking at company culture and work life.

The next generations’ idea of good company culture is all about self-improvement, and an empowering, positive way of working. The future of our industry is shifting to a place of working hard and achieving your career goals – now that doesn’t sound so alien does it!?

But how do you, as a company, evolve to meet the new generations’ expectations, how do you attract the next generation of talent?

Published in Ontario Constrution News February, 17, 2021

Read full article here

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« How to Attract High-Quality Talent in a Competitive Market

« How to Attract and Keep Top Talent with a Strong Company Culture

Susan Smith
Founder, Just for Contractors

Susan grew up in the trades. Her dad ran a tool and die shop with over 200 employees. Her husband is in the trades. Her three sons are a carpenter, an electrician, and a plumber. Most of their friends are tradespeople too.
She didn't choose this niche because it looked like a good market. The trades have been part of her entire life. She understands the pressure, the pride, and what it actually takes to run a trades business.

She started Just for Contractors because she kept seeing trades businesses doing excellent work and losing jobs to competitors with better websites and stronger Google listings. Good work deserves to be found. That's what this is about.

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