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How to Attract and Keep Top Talent with a Strong Company Culture

Three steps to form or strengthen a culture that will keep employees connected, involved, supported, and engaged.

Having a strong, positive company culture is important when retaining your current best employees and attracting new talent into your company. Here’s how you can create a positive company culture that not only attracts the best talent, but also keeps them for the long run.

Company culture affects employee engagement significantly. If your company has a company culture that promotes and rewards good performance, dedication, and upskilling, then your employees are going to be more engaged and more productive at work.

The full article is published in Builder Online - March 18, 2021

Read article here
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Susan Smith - Founder of Just for Contractors -web design marketing and branding
Susan Smith
Founder, Just for Contractors

Susan grew up in the trades. Her dad ran a tool and die shop with over 200 employees. Her husband is in the trades. Her three sons are a carpenter, an electrician, and a plumber. Most of their friends are tradespeople too.
She didn't choose this niche because it looked like a good market. The trades have been part of her entire life. She understands the pressure, the pride, and what it actually takes to run a trades business.

She started Just for Contractors because she kept seeing trades businesses doing excellent work and losing jobs to competitors with better websites and stronger Google listings. Good work deserves to be found. That's what this is about.

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