This is how each option works and what it is built to improve. Most contractors need one or two of these, in the right order.
Kickstart
Start Here If Things Feel Off
Fix what's quietly costing you calls
Kickstart is the starting point when something feels off but you are not sure what. Your website may be outdated. Your Google Business Profile may be thin or inaccurate. Your tracking may not be set up properly.
Before spending money on SEO, Google Ads, or bigger changes, the basics need to be working properly. Otherwise, you are building on a messy base.
Best for: Contractors who already have a website and Google Business Profile, but know something is off.
What gets tightened up:
website and Google Business Profile review
priority fixes on the things that may be costing you calls
tracking clean-up so you can see what is working
clear next-step recommendations
Timeline: 1 to 2 weeks What you'll notice: Fewer little issues slipping through. Better clarity on what is working and what needs attention next.
When someone needs a contractor and does not already know who to call, they search. If your business is not showing up well, or does not look credible when it does, that work goes elsewhere.
Framework is the steady monthly work that helps you show up more often, look stronger locally, and turn more searches into calls.
Best for: Contractors who want stronger local visibility and a more reliable flow of inbound leads.
What keeps moving each month:
Google Business Profile management and optimisation
ongoing Local SEO improvements
reviews, photos, and trust-building signals
tracking so you can see what is driving calls
Timeline: Starts building in the early weeks and grows over time What you'll notice: More consistent local visibility, stronger credibility, and leads from people already searching for what you do.
Google Ads built to bring in real leads, not wasted clicks
Google Ads can work fast, but only when the setup is right. Most contractor campaigns waste money because the targeting is too broad, the tracking is weak, or the landing page is not built to convert.
Lead Engine is built to get you in front of the right people at the right time, with proper tracking in place from day one.
Best for: Contractors who want leads sooner and want a clearer picture of what they are spending to get them.
What gets built and managed:
high-intent keyword targeting
landing pages built to convert
conversion tracking
ongoing cleanup and adjustment as data comes in
Timeline: Usually 1 to 2 weeks to launch What you'll notice: Faster lead flow, cleaner tracking, and less wasted budget.
A good website and solid marketing only go so far if calls get missed, forms sit unanswered, or follow-up is slow.
Toolbox puts simple systems in place so leads are easier to track, follow-up happens faster, and fewer opportunities go cold.
Best for: Contractors who are getting leads but know too many of them are slipping through.
What gets put in place:
lead tracking so nothing gets missed
follow-up systems for calls and forms
missed-call handling
optional automation to keep things moving
Timeline: 1 to 3 weeks to set up What you'll notice: Faster response times, fewer missed opportunities, and better follow-up on the leads you already earned.
A: No. If things feel messy or you are not sure what is working, start with Kickstart. If your website is clearly holding you back, start with Foundation.
Do I need all of this?
A: No. No. Most contractors need one or two things done properly, in the right order.
Can I run Google Ads without doing Local SEO first?
A: Yes. They can be done separately. We just make sure the basics are solid first so you are not wasting money.
What if I already have a website?
A: Then we look at what you have. If it is solid, we build on it. If it is holding you back, I will tell you straight.
Do you work across Canada?
A: Yes.
How do I know which option is right for me?
A: Book a quick call. I'll look at what is going on and tell you what I would fix first.
Not Sure Where to Start?
That is normal. Most contractors I talk to know something is not working. They are just not sure what to fix first.
Book a free 15-minute call. We'll look at what is going on and I'll tell you what I would fix first.
