Case Study
SixWay Hardscaping & Construction
The Business: For over two decades, SixWay Contracting was known for their solid work ethic and close attention to detail. After 25 years in the excavator business working on commercial sites, they had realized they were perfect for a unique market: large-scale rock hardscaping projects.
THE PROBLEM
This company was essentially starting over, brand-wise. Their old name, SixWay Contracting Services, didn’t say anything about their new direction. Having gotten all their business from referrals, they didn’t have a website or marketing materials to attract their customers. Furthermore, there was a lot of misunderstanding around hardscaping, how it worked, and what it cost.
They were in a very specific niche—hardscaping—and had nothing to speak to their customers about it.
THE SOLUTION
By going through our unique 5-step process, we put together a fresh brand that stated clearly and simply the benefits of their work. This included:
Branding: The name SixWay Contracting Services changed to SixWay Hardscaping and Construction, which clearly tells their customers what they do. We also put together a new logo, colour scheme, and imagery.
Website: Their brand-new website spoke not only to homeowners but also other landscapers who wanted to offer hardscaping without investing in the expensive heavy machinery and training.
Marketing materials: With a new logo, business cards, and postcards, their team was ready to tackle upcoming trade shows in their niche to get their name out there and sign new deals.
Post Card
Business Card
Whether you’re looking for a complete re-brand or just need a tune-up for your online presence, Just for Contractors knows what it takes to get you more leads.
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