I grew up in the trades. Marketing is what I do. Excavating contractors are who I built this for.
My dad ran a tool and die shop with over 200 employees. My husband is in the trades. My three sons are a carpenter, an electrician, and a plumber. Most of our friends are tradespeople.
Excavating is one of those trades that covers more ground than people realise, literally and online. Septic systems, foundation digs, land clearing, site prep, grading, hardscaping. If your website only says excavating, you're invisible for everything else you actually do.
I've worked with excavating contractors who do residential and commercial work. I know how much of what you do never makes it onto your website.
Excavating contractors are some of the busiest tradespeople I know and some of the worst represented online, not because the work isn't good but because nobody's had time to explain all of it properly. Septic, foundations, land clearing, grading, hardscape. Each one is a different search, a different client, a different opportunity you might be missing.
What I know about excavating contractors
I've worked with excavating contractors who did both residential and commercial work, septic systems, foundation digs, land clearing, site prep for builds. One did large hardscape projects too, retaining walls, big stone and paver installations. I understand the range of what this trade actually covers and what it takes to get found for the right kind of work, not just the obvious stuff.
3
Sons in the trades. Carpenter, electrician, plumber.
200+
Employees in my dad's shop at its peak.
100%
Focused on contractors. No other industries.
What makes this different
Not another agency that figured out trades was a good market
There's a difference between someone who markets to contractors and someone who understands the trades. Here's what that looks like in practice.
No BS, no overselling
I tell you what your online presence is doing and what it's costing you. If something needs to change I'll say so before you spend money on it, not after.
Real timelines
SEO builds over time. Ads can move faster but only when the targeting is right for the specific service you want more of. I'll tell you what's realistic before we spend a dollar.
You deal with me directly
No account managers, no handoffs. You deal with me directly. I know your business, your service area, and the full range of work you actually do.
Local and specific
Someone searching for septic work searches differently than someone searching for hardscaping. We make sure you show up for each specific service, in each specific area you work.
What I typically see
The stuff that's quietly costing excavating contractors jobs
You don't always know what you're missing online because you're busy running equipment, not building websites. Here's what I see most often when I look at an excavating contractor's setup.
◆ A website that says excavating but never mentions septic systems, hardscaping, land clearing, or site prep, so you're invisible for half of what you do ◆ A Google Business Profile that's incomplete or not showing up in the towns and areas where you actually work ◆ No consistent way to show up when someone nearby searches for the specific service you offer, so a competitor gets the call ◆ Reviews and photos that exist but aren't being used to show the scale and range of the work you've actually completed ◆ Nothing online that separates your residential work from your commercial work, so you're attracting the wrong kind of leads for both
Who this is for
The right fit matters as much to me as it does to you
Good Fit
2 or more employees, 3 or more years in business
Wants to show up for every service they offer, not just excavating
Wants better leads, not just more leads
Ready to invest in marketing that works
Wants a real partner, not a vendor
Not the right fit
Strictly large government or municipal contracts with no interest in residential or smaller commercial work
Looking for the cheapest option
Expecting results in 30 days
Wants guarantees nobody can honestly make
Where to start
Three programs, depending on where you are right now
Every program starts with a website that works and a GBP that's set up properly. From there it depends on how fast you want to move and what you need most.
Built to Grow
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$2,195
/month + $1,495 setup
Website, local SEO, GBP optimisation, Google reviews support. For excavating contractors that need to get found for everything they do.
Built to Convert
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$2,395
/month + $1,495 setup
Website, Google Ads, GBP, dedicated landing page. For excavating contractors ready to run ads alongside solid local visibility.
Built to Scale
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$3,495
/month + $1,995 setup
Everything running together. SEO, ads, automation, reporting. For excavating contractors that want the full picture.
Six-month minimum on all programs. Ad spend goes directly to Google, not through us. Not ready for a full program? The Kickstart Cleanup ($1,500 flat) is a one-time reset that gets your foundations right. All prices in CAD.
Your website shows the full range of what you do. Septic, foundations, hardscape, land clearing. You get found for all of it, not just excavating.
02
Residential and commercial leads are clearly separated. You're not fielding calls for the wrong kind of work because your website said something different.
03
Your photos and reviews show the scale of what you've actually completed. People considering a big project can see you've done work like theirs before.
04
You stop relying entirely on word of mouth for new work. Referrals still matter but now you have something working alongside them.
FAQ
Questions excavating contractors ask
I do more than excavating. Can you help me show all of it online?
Yes, and this is one of the biggest opportunities I see in this trade. Septic, hardscaping, land clearing, site prep, grading. Each one is its own search term and its own potential client. If your website only mentions excavating, you're invisible for everything else. We build out each service properly so Google and your future clients can see the full range of what you do.
How long before I see results?
It depends where you're starting and which program you're on. SEO builds over time. Google Ads can move faster but only if the targeting is right for the specific service you're promoting. I'll tell you what's realistic for your situation before we start.
Do you work with excavating contractors outside Barrie?
Yes. Everything is done online and I work with contractors across Canada.
I do both residential and commercial work. Can you target both?
Yes. The key is making sure your website and GBP clearly separate the two so you attract the right enquiries for each. Residential clients search differently than commercial clients and your setup needs to reflect that.
Ready to get the right calls coming in?
Let's talk about what's getting in the way.
Book a call. We'll go through your website, your GBP, and how you're showing up for every service you actually offer. You'll walk away knowing what's working, what isn't, and what's worth fixing first. No pitch. No pressure.
