5 Things You Can Do To Find Great Workers
I’ve talked with many of the trades and what I hear over and over again is something like this:
“I can’t find good workers. Or when I do, I can’t keep them.”
For others, training a new employee is difficult and when they are fully trained they quit, and then you’re looking once again.
I have 3 sons all in the trades (carpenter, electrician, and a plumber). They’ve told me several times just in this past year how the company they work for has hired a new worker only to have that new hire last just a day, a week, some even as long as a month.
And then one day they just don’t show up. No phone call. No explanation.
Hiring people isn’t the problem. The problem is hiring people who will show up to work on a consistent basis.
You’ve spent a lot of time, a lot of energy and a lot of money to find, hire and train that new worker. When they don’t show up and quit within that first month that’s frustrating and pisses you off!
By leveraging a few strategies you can attract and retain great workers that will stay with your company.
Here are 5 key strategies I’ve been able to help my clients leverage to find and retain better workers:
1. Upgrade your website
One of the first places a potential hire will look is a company website. Make your website applicant friendly. One of the first places people look when considering an opportunity is a company website. What message is yours sending? Do you have a page that is dedicated to the job searcher? What does your website say about your business? Most construction companies that have a good website include a careers page. Include your phone number along with the application form you want them to fill out. You want to make it as easy as possible for them to reach you. It’s not just about the job opportunity, it is also about selling your company…why they want to work with you!
2. Optimizing your website for Search Engine Optimization (or SEO).
Job-searchers need to easily find your business and open jobs online and they’re likely doing that through Google or another search engine. This is where the careers page is essential. You need to design your careers page keeping the applicant in mind. Because people tend to search for a specific job, you should include certain information. Your page needs to have the relevant keywords throughout the job posting as well as in the title tags. Use clear headings, bullet-point lists, maybe even a video. Make it easy to read, make it brief and make your company stand out from the rest.
3. Promote your jobs on digital job boards to drive more traffic to openings.
The younger generation are much more likely to search for a job opening on their mobile phone or maybe their laptop, they don’t look to the classifieds ads section from a newspaper, therefore you must utilize online job boards. Job postings are often the first touchpoint a person will have with your company, so be memorable.
There are plenty to choose from. Here’s a quick list of some of the most popular:
Indeed, Monster, Workopolis, Glassdoor, ZipRecruiter, Craigslist, Kijiji.
4. Blog about the value of trades-based jobs in your industry and local market.
Write about how great it is to work in the trades. Kids are being pushed for university degrees and graduating with no job available to them. The trades are always looking for help. There is job security. Providing information and articles that can help people is one of the best ways to attract more of the right people. Tell people about the good and bad of working in this space. Don’t try to attract people to a false image of what’s in store for them… or they won’t stay. The good news is that there are a lot of people that will aspire to deal with the rough and tumble problems of working in the trades. Talk about it all!
5. Share content to show prospective applicants the culture and impact your business has on their local communities.
Company culture is the personality of a company, it’s how everyone interacts and works with each other. Post the fun you have at work, the people or communities you help. This is very impactful for those looking for not just a job but a place that gives them a sense of purpose, a job they don’t dread going to every day. Have your staff post to their social media…just make sure there are guidelines and policies in place for this.
You can also post job opportunities on social media. Get your staff to share on their social media platforms that you are looking for workers, they tend to hang out with like-minded people, or just ask them if any of their friends are looking for a job.
It’s not easy finding and keeping those great workers, so you need to stand out from the rest. Right now unemployment is low, competition is ferocious, and turnover is expensive. Having a great website that is optimized; that showcases your company culture so the right candidate can find you, and having a website that stands out from the rest will make it easier, less stressful and more profitable for you when you find and hire that great worker.