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Do You Need A Careers Page? Yes!
Here’s How To Attract More Employees

Writing, designing, and developing a stand-out careers page for your website is key to hiring the best talent out there for your construction company.

If you don't have a careers page on your website, then you're potentially missing out on a lot of talented workers who visit your website in search of more information about you as an employer.

Online job forums may be useful and easy to set up, but they’re just a small part of your company’s online presence as an employer.

Having a careers page on your website offers so much more space to show off how great you are to work for, and show your audience why you're the right choice to go with in the next stage of their career.

Today we'll show you exactly what your careers page can do for you, what a good careers page includes, and what you can do to make sure your careers page attracts and converts great-fit workers.

What are the benefits of having a careers page?

1. Show potential employees why you're different

You're drowning in a sea of other companies on job listing sites, all offering similar opportunities. You have to use the job site’s system, their layouts, and you can't edit your job listing to fit your branding.

But, on your own careers page, you're in control of exactly how it looks, sounds, and works. You can post your own original design, develop a submission form that works for your candidates, and showcase what makes your company so unique in as much detail as you want.

2.  Recruiting is easier

Having a careers page on your website will make it a whole lot easier to recruit talented employees for your construction company.

Job sites are handy for recruiting employees to your company, but sometimes these recruitment sites can go down, get buggy, or have complicated submission forms. Your careers page can be simple for your potential workers.

You can make it easy for them to understand your open positions and make it even easier to apply by simply uploading a CV and a cover letter.

Plus, it makes it easier for you because your applicants will come in from one place instead of multiple recruitment websites!

3.  Standardise your brand as an employer

Having a careers page will help you set a standard for your brand. It'll help ensure that you're communicating the same message to all your prospective candidates, and there won't be any confusion about what you're offering as an employer.

This will help you narrow down your applicants so you can find the perfect fit for your company. Any candidate who's not the right fit for your company's values, mission, or culture will be able to determine for themselves that they're not the right fit if you clearly outline what you're looking for.

By having a detailed careers page, you'll avoid wasting your time and the candidates' time doing pointless interviews.

4.  Demonstrate your company culture

You candidates want to learn about your company culture before applying for any of your open positions. A careers page is the perfect place to highlight what makes your company culture unique and why you're the ideal place to work.

By demonstrating your company culture, you'll quickly find employees that are the right fit for your company.

5.  Make new talent feel more comfortable about working for you

A good careers page will put your potential talent at ease. If they can see clearly, from your careers page, that you're an excellent company to work with, they'll feel happier about applying to work with you.

Making potential employees feel comfortable about their job prospects will make interviews easier and calm the nerves of any nervous applicant. This will allow you to conduct more in-depth interviews.

What makes a good careers page?

Now that you know why a careers page is necessary for your business, it's time to look at how you can create the perfect careers page for your company.

Here are six things you should have on your careers page to ensure it's working perfectly.

1.  A hassle-free application form

The application on your careers page should be easy to understand, simple to fill out, and it should only ask for relevant information.

The best job application form takes the least amount of time to fill in. Keep it simple and just ask for the necessary information like:
  • Name
  • Age
  • Email address
  • Phone number
  • Experience
Then you can add a place where the applicant can upload their CV and cover letter. This will make it easier to complete for your potential new employee.

If you have a complicated form, your potential star employee might consider applying somewhere else. The job you're offering could be the ideal fit for their talents, but if the application form is too long and far too complex, they might think it's not worth it.

2.  A clear outline of the benefits of working for you

When your potential new employees are considering your open positions, they want to be blown away by the fantastic benefits you offer. It only takes an applicant one-tenth of a second to make up their mind about your company so make sure you really sell your benefits to them.

Salary is important to workers, but it's not the only thing they look for when applying for an open position. They also want to know what benefits you're offering. This includes:
  • Health care
  • Dental
  • Holidays
  • Staff parties
  • Bonuses
All of this should be included on your careers page so your potential workers can see that you're offering a lot more than a good wage. Plus, if you only demonstrate how much money you're offering, they might just go with the company offering them the higher paycheck!

3.  Mobile optimization

Everybody uses their phones these days to scroll through the internet, check their emails, and look for jobs. In fact, 54.4% of the overall global website traffic comes from mobile devices alone.

If you want to secure the top, new talent within your industry, you have to make sure your careers page is optimized for mobiles.
This means it has to be:
  • Easy to read on mobile
  • Have forms that can be filled in on mobile
  • Load quickly on phones
  • Have a user-friendly design for mobile
If your careers page isn't easy to use on mobile, then you could end up losing out on a lot of quality talent.

4.  Clear expectations for the role

If you don't show your candidates what you're looking for in an employee and what you think makes a good fit for your team, they won't know if they're the right choice for you.

It's not only essential to hire a person who can do the work. They also have to be the right cultural fit for your company. By explaining what you're looking for in an employee, both culturally and skill-wise, you'll be able to find the exact fit for your company.

The best company careers page uses photos, videos, and testimonials to show potential employees what it's like to work at your company. This will help them figure out exactly what you're looking for in an employee.

5.  Current team highlights

Showing off your current team members on your careers page is vital for securing high-quality talent for your company.

By highlighting team bios and adding in employee testimonials, your potential employees will be able to get a feel for your brand. They'll be able to feel more comfortable about working with you, and they'll feel reassured that you're a decent company to work for.

It’s important to show your candidates that you’re a good place to work as 50% of candidates say they won’t work for a company that has a bad reputation even if the money is good.

Be sure to add photos of your team to your careers page as well to make your careers page friendlier and more human.

6.  Focus on the candidate

Your careers page is not about your company, not exactly anyway. It's about what your company can do for your candidates.

So, the copy on your careers page should always be focused on your candidates and how you can help them get the best possible career in the construction industry.

We hope our blog has helped you understand why your company has to have a careers page to get high-quality talent!

If you're not sure what you can do to create the best careers page possible, then get some help from the experts that know exactly what they're doing.
Susan Smith - Founder of Just for Contractors -web design marketing and branding
Susan Smith
The Founder and Strategist & Lead Designer of Just for Contractors

Susan and her team help contractors and the skilled trades get ahead of their competitors with a one-of-a-kind website that actually works,
backs up their excellent work and brings in the kind of clients (and team) they want.

She’s been in the construction trade since she was a kid — her dad owned a 100+ people tool and die business, her husband and now her 3 kids are all in the
trades. She understands them and was tired of seeing the really crappy websites the construction trades had online and hearing them say "I don't get any leads
from my website". If their website was crappy, they were losing business. It was time to intervene.

You can find Susan on LinkedIn.
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