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Google Ads Conversion Case Study: Construction Trades

Overview: In early 2023, a client in the home improvement industry partnered with us to enhance their online visibility through a carefully managed Google Ads campaign. Over the course of the year, we helped them achieve significant growth.

Campaign Highlights:

• Click Through Rate (CTR) Growth: The campaign's CTR more than doubled, starting at 3% and reaching an impressive 7% by January 2024. A 7% CTR is considered strong in the world of Google Ads, where industry averages typically range from 2% to 5%, reflecting the effectiveness of the strategy.


• Conversion Rate: The client saw an overall increase of 180% in conversions within the first few months. By the end of the year, their conversion rate had grown by over 300%, demonstrating substantial campaign success.


• Ad Impression Share: Throughout the campaign, the client maintained a top spot in ad impression share, consistently outperforming competitors in a highly competitive market. This ensured their ads were seen more frequently by potential customers.

Ad Group Management: The campaign’s seasonal ad group for exterior work was paused during the winter months and reactivated when conditions allowed. This approach enabled flexible budget management and maximized the campaign's effectiveness throughout the year.

The Importance of Thoughtful Google Ads Management: In competitive industries, efficient management of a Google Ads campaign is crucial. Our team continuously optimized the campaign, ensuring the client maximized their budget and remained competitive all year long.

Click Through Rate (CTR):
CTR is a metric that shows the percentage of people who clicked on your ad after seeing it. A higher CTR means more people are interested in your ad and clicking through to learn more about your services. For example, if 100 people see your ad and 7 people click on it, your CTR is 7%.

Conversion Rate:
Conversion rate refers to the increase in the number of desired actions (like phone calls, form submissions, or purchases) resulting from your ad campaign. A high conversion growth rate means more potential clients are turning into real customers.

Ad Impression Share:
Impression Share is the percentage of impressions your ad received compared to the total number of impressions it could have received. A higher impression share means your ad is showing up more often than your competitors’ ads, making it more likely to be seen by potential clients.

Let our Google Ads experts help your business grow this season! We’ll ensure that your company stays ahead of the competition and captures the attention of new local customers. With extensive experience navigating the ever-evolving digital landscape, we have a proven track record of delivering meaningful leads and results across various industries.

We collaborate with you to develop a successful Google Ads campaign that reflects your brand’s unique services and messaging. Our dedicated Account Management Team and Optimization Specialists will continuously monitor and fine-tune your campaign, focusing on the best-performing keywords, ads, and targeting strategies to drive high-quality traffic to your business all year round.